If you knew the existence of an email marketing tool that could tell you what your recipients are reading, where to position your material within an email and how to lay it out, you wouldn’t hesitate to jump on board. That’s exactly what heat mapping technology does, but many marketers aren’t taking advantage of this tool – especially as it relates to performance analytics. Once you know more about how heat mapping works and the insights it offers, it makes sense to implement such a solution and start learning more about what makes your target audience tick.
Forrester Research has released an update on its Forrester Wave: Email Marketing Vendors, Q3 2014 report naming StrongView as a top-ranked Email Marketing Vendor in the strategy category. In addition, Strongview received the highest possible scores in categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security.