Karen Frasca

One size fits all? Not when it comes to email marketing.

Posted by Karen Frascaon May 17, 2013July 8, 2015in Marketing Strategy

Over the last two weeks, we’ve been talking about the first R: Reputation and why it’s important to build a good one (you can check those posts out here and here). Today, we’re going to focus on the next “R”: Relevancy.

You might be sending out well-written, beautifully designed emails every week, but are they resonating with your customers? Are you sending generic, one-size-fits-all emails, or are you segmenting your list and sending specific, relevant messages to each group?

You can probably guess which of the above choices is going to get you the best results.

Net Atlantic CIO Sue Bergamo shares her wisdom with next generation of IT professionals

Posted by Karen Frascaon May 14, 2013July 8, 2015in Company News

On May 1, 2013 at Endicott College in Beverly, Massachusetts, Net Atlantic CIO Sue Bergamo shared her thoughts with a group of students on what to expect when embarking on a career in the real world.

Responsive design: The key to mobile email engagement

Posted by Karen Frascaon May 13, 2013July 8, 2015in Mobile Email Marketing

With email, it’s impossible to customize your content for every different mobile device on the market. Unless, of course, you have the time to code many, many different templates… And we all have that kind of time these days, right? Sure.

An alternative would be to send the same content, in the same template, to everyone on your list. The problem with this, though, is that it might look gorgeous on on a 27” widescreen Mac, but it’s going to look horrible–and function even worse–on a super-small BlackBerry screen.

Building a good reputation doesn’t just happen – it takes work

Posted by Karen Frascaon May 10, 2013July 8, 2015in Email Delivery & Deliverability, Email Marketing Best Practices, Marketing Strategy

Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer.

Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a solid reputation as a sender, and it takes ongoing vigilance to maintain it.

It’s time to put mobile first

Posted by Karen Frascaon May 6, 2013July 8, 2015in Mobile Email Marketing

Let’s talk about designing emails with mobile in mind.

There’s a lot of buzz going around about designing emails for mobile devices first. While this makes perfect sense for some of you out there, it might seem counter-intuitive for others. After all, you know your email design best practices and standards backwards and forwards, and have beautiful and effective emails to show for it. Do people really expect to see your message in all its glory on a mobile device?

Stay Away From a Bad Reputation!

Posted by Karen Frascaon May 3, 2013July 8, 2015in Marketing Strategy

Today we’re introducing a new blog series: Friday Fundamentals.

In these weekly posts, we’ll be going back to the basics of email marketing. We want to help folks new to the email marketing game hit the ground running – and encourage more experienced email marketers to revisit their best practices.

With that said, let’s begin with the four “R”s. In a white paper presented at the 2013 Email Evolution Conference in Miami, Karen Talavera, owner of Synchronicity Marketing, states that there are four essential “R’s” to good email marketing. Today we’re going to explore R #1 – Reputation.

Are you aware of how your customers and prospects perceive you and your email communication efforts? Have they consciously chosen to receive messages from you, or did you automatically sign them up via a pre-checked box?

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