The importance of measuring ROI (and how to improve your campaign results!)

How do you determine whether or not an email campaign was successful? Are you spending a lot of time, effort and budget on your email marketing efforts, only to see minimal return on your investment? What parameters are you using to measure your campaign results?

If you’re unsure of the answer to any or all of these questions, it could be time to make ROI a higher priority in your overall email marketing strategy.

Turn the limitations of animated GIFs into an opportunity

A member of our graphic design team here at NetAtlantic recently received this email at one of his personal email addresses:

Turn the limitations of animated GIFs into an opportunity

You can’t tell from the image above, but it’s made up of several of animated gif images, none of which were animating when he opened the email in his Yahoo account. (When viewed through a Web mail client, the image looks like this:  http://cache2.cv47.net/wpm/241/ContentUploads/UploadedContent_9186/images/4pizzas_cropped.gif).

How to build great relationships with dialogue marketing

You’ve probably heard a lot about “joining the conversation” and “building relationships” in the context of social media, but have you considered how these ideas could apply to your email marketing strategy? It might be time to give it some serious thought.

Periodic emails updating your subscribers about what you and/or your organization have going on may no longer be enough to get you the results you want. You need to start engaging your customers and prospects in an ongoing dialogue in order to create lasting relationships.

One size fits all? Not when it comes to email marketing.

Over the last two weeks, we’ve been talking about the first R: Reputation and why it’s important to build a good one (you can check those posts out here and here). Today, we’re going to focus on the next “R”: Relevancy.

You might be sending out well-written, beautifully designed emails every week, but are they resonating with your customers? Are you sending generic, one-size-fits-all emails, or are you segmenting your list and sending specific, relevant messages to each group?

You can probably guess which of the above choices is going to get you the best results.

Net Atlantic CIO Sue Bergamo shares her wisdom with next generation of IT professionals

Net Atlantic CIO Sue Bergamo shares her wisdom with next generation of IT professionalsOn May 1, 2013 at Endicott College in Beverly, Massachusetts, Net Atlantic CIO Sue Bergamo shared her thoughts with a group of students on what to expect when embarking on a career in the real world.

Building a good reputation doesn’t just happen – it takes work

Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer.

Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a solid reputation as a sender, and it takes ongoing vigilance to maintain it.