Simple Ways to Build Up Your Email List – Part 1

Here’s a little secret…

There’s a really easy way to build up your email list. It takes very little time to implement, there’s no learning curve, and it can get you results fast.

Small Business Week is Almost Here!

In honor of Small Business Week 2013, we’re sharing all the reasons why we love small businesses. Check back on Monday for Reason #1!

Small Business Week is Almost Here!

Mastering the basics of email marketing

Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.

But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.

Is hijacking Twitter hashtags a good idea? JELL-O thinks so.

Is hijacking Twitter hashtags a good idea? JELL-O thinks so.

Last month, JELL-O “hijacked” the commonly used Twitter hashtag #FML.

For those of you who are not fluent in Hashtag, #FML means F*** My Life, and often accompanies frustrated (and sometimes funny) Tweets about something that’s gone horribly wrong in a Tweeter’s life.

Recently, JELL-O adopted the #FML hashtag, re-branded it to mean “FUN My Life”, and created a Twitter campaign around it.

7 tips for writing great welcome emails

What do you do when someone new subscribes to your email list?

If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.

You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.

Net Atlantic’s Beach Clean-up Day

Net Atlantic's Beach Clean-up Day

As part of Net Atlantic’s commitment to making a difference in the lives of others, the team headed to Dead Horse Beach in Salem, Massachusetts last Thursday to clean it up and make it safer for beachgoers in the busy months to come.