Is hijacking Twitter hashtags a good idea? JELL-O thinks so.

Is hijacking Twitter hashtags a good idea? JELL-O thinks so.

Last month, JELL-O “hijacked” the commonly used Twitter hashtag #FML.

For those of you who are not fluent in Hashtag, #FML means F*** My Life, and often accompanies frustrated (and sometimes funny) Tweets about something that’s gone horribly wrong in a Tweeter’s life.

Recently, JELL-O adopted the #FML hashtag, re-branded it to mean “FUN My Life”, and created a Twitter campaign around it.

7 tips for writing great welcome emails

What do you do when someone new subscribes to your email list?

If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.

You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.

Net Atlantic’s Beach Clean-up Day

Net Atlantic's Beach Clean-up Day

As part of Net Atlantic’s commitment to making a difference in the lives of others, the team headed to Dead Horse Beach in Salem, Massachusetts last Thursday to clean it up and make it safer for beachgoers in the busy months to come.

The importance of measuring ROI (and how to improve your campaign results!)

How do you determine whether or not an email campaign was successful? Are you spending a lot of time, effort and budget on your email marketing efforts, only to see minimal return on your investment? What parameters are you using to measure your campaign results?

If you’re unsure of the answer to any or all of these questions, it could be time to make ROI a higher priority in your overall email marketing strategy.

Turn the limitations of animated GIFs into an opportunity

A member of our graphic design team here at NetAtlantic recently received this email at one of his personal email addresses:

Turn the limitations of animated GIFs into an opportunity

You can’t tell from the image above, but it’s made up of several of animated gif images, none of which were animating when he opened the email in his Yahoo account. (When viewed through a Web mail client, the image looks like this:

How to build great relationships with dialogue marketing

You’ve probably heard a lot about “joining the conversation” and “building relationships” in the context of social media, but have you considered how these ideas could apply to your email marketing strategy? It might be time to give it some serious thought.

Periodic emails updating your subscribers about what you and/or your organization have going on may no longer be enough to get you the results you want. You need to start engaging your customers and prospects in an ongoing dialogue in order to create lasting relationships.

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