Here’s a little secret…
There’s a really easy way to build up your email list. It takes very little time to implement, there’s no learning curve, and it can get you results fast.
In honor of Small Business Week 2013, we’re sharing all the reasons why we love small businesses. Check back on Monday for Reason #1!
Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.
But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.
Last month, JELL-O “hijacked” the commonly used Twitter hashtag #FML.
For those of you who are not fluent in Hashtag, #FML means F*** My Life, and often accompanies frustrated (and sometimes funny) Tweets about something that’s gone horribly wrong in a Tweeter’s life.
Recently, JELL-O adopted the #FML hashtag, re-branded it to mean “FUN My Life”, and created a Twitter campaign around it.
Imagine for a moment that you’re working on your next email campaign. You want it to be mobile-friendly, so you’ve designed a great-looking email that’s easy to engage with, regardless of whether it’s viewed on a PC or a smartphone:
You deploy the campaign, and at first, everything goes great. Your subscribers receive your message and are compelled to click the call to action button (you did use a button, right?). But there could be a big problem for anyone viewing your message on a smartphone.
What do you do when someone new subscribes to your email list?
If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.
You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.
As part of Net Atlantic’s commitment to making a difference in the lives of others, the team headed to Dead Horse Beach in Salem, Massachusetts last Thursday to clean it up and make it safer for beachgoers in the busy months to come.
If you read last week’s mobile post, you know how to craft a powerful call to action (CTA) for your email message.
But what about the rest of your message? How do you keep your reader engaged long enough to actually respond to that CTA you’ve worked so hard to create? And how do you do it without overwhelming them with a lot of text? Start by focusing on an old-but-good acronym: WIIFT (What’s In It For Them).
It’s all well and good to email your subscribers about new products or services, or to invite them to your next webinar or event. It’s easy to talk about how innovative your product is, or that it uses the most cutting-edge technology, or whatever. After all, you’re proud of what you and/or your company have accomplished. But your subscriber doesn’t care how innovative or cutting edge your product is if they don’t immediately see how using it will benefit them. So it’s your job to tell them, as clearly and concisely as possible–especially when it comes to creating email content with mobile in mind.