Tracking the Stats that Matter

When evaluating the performance of your email campaigns, which stats are most important to track? We recommend you start with the following:

  • Clicks
  • Growth Rate
  • Bounces
  • Complaints

Let’s take a look at each of these stats in more detail.

Grad Students from Netherlands Learn from Net Atlantic CIO Sue Bergamo, other IT Executives

Grad Students from Netherlands Learn from Net Atlantic CIO Sue Bergamo, other IT ExecutivesFor the past 7 years, Bentley University in Waltham, MA has hosted a group of executive graduate students from the TiasNimbas Business School in the Netherlands. Currently employed in mid-management positions in the fields of technology, software development, business intelligence, and security, this group of around 30 students visited the US to study, attend lectures and meet with Boston area IT firms.

Grad Students from Netherlands Learn from Net Atlantic CIO Sue Bergamo, other IT ExecutivesNet Atlantic CIO Sue Bergamo was one of three local IT executives invited to attend a round-table discussion for the visiting students on Friday, June 14. During the session, the students had the opportunity to talk with the executives about their areas of responsibility, learn a bit about each company, and discuss perceptions and challenges within the IT business. They were also able to solicit advice on how to handle specific scenarios.

Simple Ways to Build Up Your Email List – Part 1

Here’s a little secret…

There’s a really easy way to build up your email list. It takes very little time to implement, there’s no learning curve, and it can get you results fast.

Small Business Week is Almost Here!

In honor of Small Business Week 2013, we’re sharing all the reasons why we love small businesses. Check back on Monday for Reason #1!

Small Business Week is Almost Here!

Mastering the basics of email marketing

Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.

But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.

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