You probably already use LinkedIn to expand your professional network and stay on top of industry news and trends. But have you thought about maximizing your company’s LinkedIn page as a way to generate leads and gain more influence in your industry?
Here are five things you can do to get started:
Read More “5 ways your company can get the most from LinkedIn”
There’s a common misconception out there that nobody uses Google+.
But this absolutely not true. Google+ isn’t just another social network – it’s home to lively, active communities whose users engage deeply and often.
It’s time to explore Google+ and leverage its communities in the interest of building solid and long-lasting relationships with your customers and prospects. Here’s how to get started:
Read More “Getting the most from Google+”
No doubt you’ve heard lots of buzz about responsive design lately – but have you gotten on board?
If not, now is the time.
Read More “Now is the time for Responsive Email Design”
Unless you’ve been off the grid for a while, you’ve heard of Pinterest.
But what’s it all about? And is it right for your business?
Launched in 2010, Pinterest and in three years has built a user base of over 70 million users. It’s a lifestyle brand that allows you to create online pin boards organized around any topic you choose.
If you’re not in a B2C or design-related business (i.e., graphic or interior design, etc.), you might wonder whether visual pin boards would be relevant to your business at all. But you’d be surprised at the many ways any business can use Pinterest to connect with customers and prospects. Here are a few examples:
Read More “Is Pinterest right for your business?”
According to Pete Cashmore of Mashable, Facebook is the world’s leading social network, with over 300 million users.
Clearly, using Facebook can be a great way to reach a wide audience with your messages. But how do you get the most out of it?
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Ian Smith believes that your business is either remarkable or invisible. He founded the Portfolio Partnership to help owners assess which of these categories their business falls into, and help them become – and stay – remarkable. The practice operates within the niche of scaling businesses.
Ian is also the author of the popular Smith Report blog, which provides advice to small businesses who want to scale, not just grow. The number of subscribers to his blog is growing at a steady rate, and his email notifications of new posts maintain a consistent open rate of around 15%.
Recently, I had a chance to meet with Ian to discuss his thoughts on content marketing, how it has impacted his business, and how he thinks it will evolve in the coming months and years.
Read More “Knowing who you are drives everything: An interview with Ian Smith”
If you’re putting any effort at all into social media, you’ve probably asked yourself whether or not it can really help you increase sales.
Well, the answer is yes (Probably. Eventually).
Read More “Build customer relationships and increase sales with social media”
In a recent article published in The Boston Business Journal/MassHighTech, Net Atlantic CIO Sue Bergamo discussed the importance of diversification in creating happy and productive teams that fit perfectly within your organization.
Co-written with Roberta Matuson, president of Matuson Consulting, the article looks at real-life issues that can directly impact a team’s spirit.
Read the full article here and learn:
Read More “Net Atlantic CIO Sue Bergamo on Embracing Team Diversification”
Many people wish they had a magic formula for writing the perfect blog post.
Sadly, there is no such formula, but we’ve got nine tips that will help make it a lot easier:
Read More “9 keys to writing a stellar blog post”
An editorial calendar is an invaluable tool you can use to plan your content production schedule in advance.
Unfortunately, however, most businesses don’t use one. This is usually because people assume that creating an editorial calendar is difficult, or complicated, or involved. But this is not the case!
You can make your calendar as simple or as complex as you want: super-detailed and set it in stone, or bare-bones and flexible from one month (or one week) to the next. It’s entirely up to you.
Read on to learn how to discover what works best for you, and start making the content production process faster and easier right away!
Read More “How to use an editorial calendar”