Let’s talk about designing emails with mobile in mind.
There’s a lot of buzz going around about designing emails for mobile devices first. While this makes perfect sense for some of you out there, it might seem counter-intuitive for others. After all, you know your email design best practices and standards backwards and forwards, and have beautiful and effective emails to show for it. Do people really expect to see your message in all its glory on a mobile device?
Well, the short answer is: Yes!
With 73% of people using their smartphones to check email every day, and more than 40% of all email opens in the US coming from mobile devices, it’s time to seriously consider not just optimizing your emails for mobile, but making mobile your main priority. Because if your customers and prospects are having a bad user experience when they open your emails on their device of choice – like being forced to read tiny text or scroll horizontally, or being unable to tap links, and so on – you could be missing out on an opportunity to win their business. Maybe forever. Think about how many times you’ve opened an email on your smartphone, only to delete the message out of sheer frustration. It happens to all of us. Do you really want to be the one causing that frustration and potential loss of business?
Mobile is not going anywhere. In fact, it’s only going to become more prevalent in the coming months and years. So, with that in mind, we’ve decided to offer a Mobile Monday series to help you get your head around what you need to do to optimize your email designs for mobile devices.
See you next Monday for our first lesson!