Do Facebook Ads, Sponsored Stories, and Promoted Posts Really get Results?

Did you know that when you publish a Facebook post, only 10 – 16% of your fans will see it? That means that if you have 500 fans, fewer than 1/5 of them are seeing a given post.

So what’s a brand to do?

3 tips for determining the right social media mix for your business

Over the last couple of weeks, we’ve discussed how you can get the most out of some of the most popular social media channels: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

Depending on your goals, however, managing your social networks could turn into a full-time job. The good news is that, contrary to what many social media advocates would tell you, there’s no law that says you have to use all of them. So how do you figure out which one(s) to focus on first?

10 ways to get more from Twitter

If you’re like many businesses, you’re probably using Twitter as one of your primary social networks. But how do you know you’re getting all you can out of this popular social tool?

Here are 10 ways you can get more from your Twitter efforts:

5 ways your company can get the most from LinkedIn

You probably already use LinkedIn to expand your professional network and stay on top of industry news and trends. But have you thought about maximizing your company’s LinkedIn page as a way to generate leads and gain more influence in your industry?

Here are five things you can do to get started:

Getting the most from Google+

There’s a common misconception out there that nobody uses Google+.
But this absolutely not true. Google+ isn’t just another social network – it’s home to lively, active communities whose users engage deeply and often.

It’s time to explore Google+ and leverage its communities in the interest of building solid and long-lasting relationships with your customers and prospects. Here’s how to get started:

Is Pinterest right for your business?

Is Pinterest right for your business?Unless you’ve been off the grid for a while, you’ve heard of Pinterest.

But what’s it all about? And is it right for your business?

Launched in 2010, Pinterest and in three years has built a user base of over 70 million users. It’s a lifestyle brand that allows you to create online pin boards organized around any topic you choose.

If you’re not in a B2C or design-related business (i.e., graphic or interior design, etc.), you might wonder whether visual pin boards would be relevant to your business at all. But you’d be surprised at the many ways any business can use Pinterest to connect with customers and prospects. Here are a few examples:

Getting the most out of Facebook

According to Pete Cashmore of Mashable, Facebook is the world’s leading social network, with over 300 million users.

Clearly, using Facebook can be a great way to reach a wide audience with your messages. But how do you get the most out of it?

Knowing who you are drives everything: An interview with Ian Smith

Knowing who you are drives everything: An interview with Ian SmithIan Smith believes that your business is either remarkable or invisible. He founded the Portfolio Partnership to help owners assess which of these categories their business falls into, and help them become – and stay – remarkable. The practice operates within the niche of scaling businesses.

Ian is also the author of the popular Smith Report blog, which provides advice to small businesses who want to scale, not just grow. The number of subscribers to his blog is growing at a steady rate, and his email notifications of new posts maintain a consistent open rate of around 15%.

Recently, I had a chance to meet with Ian to discuss his thoughts on content marketing, how it has impacted his business, and how he thinks it will evolve in the coming months and years.

Build customer relationships and increase sales with social media

If you’re putting any effort at all into social media, you’ve probably asked yourself whether or not it can really help you increase sales.

Well, the answer is yes (Probably. Eventually).

How to build great relationships with dialogue marketing

You’ve probably heard a lot about “joining the conversation” and “building relationships” in the context of social media, but have you considered how these ideas could apply to your email marketing strategy? It might be time to give it some serious thought.

Periodic emails updating your subscribers about what you and/or your organization have going on may no longer be enough to get you the results you want. You need to start engaging your customers and prospects in an ongoing dialogue in order to create lasting relationships.

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