Depending on your email’s purpose, the layout must harmonize with the content to provide the best vessel to communicate your message. This encourages email engagement and leads to more interaction (higher click-through rates on your calls-to-action) from your recipient.

Outlined in the infographic are a few basic email wireframes—blueprints or visual guides that represent the framework of the email—and what they are best suited for.

  • What email layout is best for a featured event or sale?
  • How can you use email to reinforce your brand to start a great relationship with your customers?
  • Are there rules around how many columns you should use?

This infographic will answer all these questions and more!

Infographic Layout Function