Thoughts on HTML Email Design, Segmentation and Best Practices

In a recent HTML overview presentation I led, an interesting question came up. While I was knee-deep in indicating the various challenges faced in HTML email design because of the many platforms that email can be read on, someone had essentially asked if we needed to bother ourselves with those difficulties anymore. Given that we have the email marketing tools to segment our mailing lists based on a number of criteria, could it be theoretically possible to eschew the many platform dependent limitations that HTML email often has? Couldn’t we just set up targets based on email client and send mailings that were tailored for that?

At first blush, I would have to say that this is a great idea. Why? Because designing for email is pretty annoying. As a web designer, you have to keep up with changes in browser technology, design conventions and updates to the very code we use to make our web creations. That’s just standard practice. However, despite the fact that we may be producing assets in 2013, when it comes to email, unfortunately, you find yourself having to code things as if it were 1997.

Winner of Best Email Design Contest 2012!

Your email template designs were judged by our panel of email experts and now it’s finally time to announce who this year’s contest winner is! However, before we announce the winner, let’s recap:

The Net Atlantic Best Email Design of 2012 Contest was open only to existing customers of Net Atlantic and Atlantic Web Host. Submissions were judged on criteria based on aesthetic appeal, content, as well as how well they follow industry standard best practices as set forth for email marketing. See full contest rules here.

Our winning template stood out and grabbed our judges’ attention because of its clean design and layout. This communication demonstrated a good balance of text and graphics as well as clear call-to-actions.

Now, without further delay, our chosen winning template design is…

Win $250 – Enter Your Best Email Design of 2012!

You worked hard in 2012 designing email templates that produced high conversion rates, generated traffic to your site and maximized your email marketing ROI. If you think you have created an award winning email, enter to win a $250 American Express Gift Card.

The rules are pretty simple. Send us your design by February 1, 2013. A panel of email marketing experts will review and score the entries. In March, we’ll announce our winners! Read our official rules below and enter today.

Good luck!

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