Do you ever wonder what are the best days and times to send email?
If you do, you’re not alone.
I can’t tell you when and how often to send messages to your customers or subscribers — there is no “best” time or day to send email. However, I can tell you that if you capture the right data, you won’t need one.
There has been a shift in customer communication methods. It’s already clear that business advertising no longer revolves solely around traditional media (TV, radio, print, direct mail). Today you need to build a strong presence in digital media (web, email, social, and mobile), and engage online visitors, followers, viewers, fans, and friends in multiple channels.
Until now, inbound engagement on the web meant having a website, while outbound engagement meant sending email. Email is still a powerful way to reach your subscribed audience. But is email enough by itself?
Social ‘Buzz’, or user-generated content, contains valuable data, so keeping tabs on buzz about your brand is critical. Even if your company is not directly involved in social media, your customers most likely are, and their conversations about your brand could be affecting your bottom line. Twitter, Facebook and other social media outlets provide a direct line of communication between your brand and consumers. This channel should be treated with as much care as any other form of feedback from customers; just like live chat or direct phone support.
If people have something to say, and a place to say it, they’re going to. Like it or not, your buzz is your brand.
So what can you do about it?
And if not, why not?
Social media has given your customers a place to voice their opinions, concerns, frustrations and praise about your brand, products, and services. The most tech-savvy are using social networking sites like Twitter and Facebook, news websites, blogs, product review websites, and other sites where there is social interaction to publicize their thoughts and feelings with the world. This means companies like yours now have an unparalleled opportunity for engaging and connecting directly with these consumers in real-time.
Conferences and trade shows offer the highest potential to create new business opportunities, keep current on the latest industry trends, extend your professional network, and develop client and vendor relationships.
Despite a slower economy in 2009 and a bit of 2010, recession is not a time to pull back. It’s a time to work smarter, work harder, and improve your own professional development to maintain your competitiveness. Attend conferences and trade shows to stay fresh on what’s new and exciting, keep up to date on new and emerging technologies, and seek solutions. 2011 offers a host of trade shows to choose from, including:
See if any of them make sense to you. We can’t guarantee what your results will be if you attend, but we feel that it makes more sense than ever to keep up with the changes, progress and evolution of our dynamic industry.
Subject lines -do you start every email campaign with a subject line that encapsulates the message in one easy-to-read headline? Do you make it short, easy to understand, and most importantly, shareable? Or do you wait until the last second before you send your campaign and throw a subject in as an afterthought?
Either way (and you know which way you should be doing it), here are some tips that will help you reach the inbox and will help you get your emails read.
Email Marketing Blog 