Every industry has different needs, and whether you send account notifications, online publications, or timely announcements, you need to select the right channel for your business. In this post, I focus on the health care industry in particular.
Read More “Healthcare Email Marketing: Reach Your Target Audience”
One of the most important aspects of email design is a purposeful call-to-action, as it needs to compel recipients to engage further with your brand. Although all marketing content needs a clear call-to-action, in this post I’m going to focus on calls-to-action (CTAs) for non-profit and political email campaigns.
Read More “Boost Your Non-Profit & Political Email Marketing Click-through Rates”
Despite the rise of social networking, email is still among the most popular methods that political campaign consultants use to build and rally support. Although social media is a great way to push out content, you can use email to drive membership, foster advocacy, raise awareness and brand visibility.
Read More “Political Email Marketing: Increase Awareness to Increase Votes with Email”
Internet Service Providers (ISPs) take email engagement very seriously. In fact, engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox, bulk, or spam folder.
Read More “Get Better Inbox Delivery by Focusing on Email Engagement”
Salem, MA – June 24, 2014 – Net Atlantic congratulates Samuel M. Feinstein (pictured right) of Peabody Veterans Memorial High School and Alexander Ness (pictured left) of Marblehead High School on winning the Net Atlantic 2014 Scholarship Awards for outstanding scholarship and leadership skills, as well as science and technology achievement, respectively.
Read More “Net Atlantic Announces 2014 Scholarship Award Winners”
Mailing List Subscription Manager: Temporary Delivery Suspension
Subscribers may want to temporarily stop receiving emails for a variety of reasons. So, the more choices you can provide to them, the more likely you are to address their varying needs. By providing subscribers the ability to pause emails from your brand, you not only keep the subscriber on your list, you decrease your number of unsubscribes.
Net Atlantic knows how valuable subscribers are to the success of their clients’ email campaigns. That’s why we’re so excited about a new “Snooze” feature we developed, which enables you to let contacts take a temporary break from receiving emails instead of opting out of your campaigns completely. To be a successful marketer, you need to show your subscribers that you’re taking their preferences into account. When you give your subscribers control over their email subscriptions, you’re able to retain more of them! The “Snooze” feature makes it clear that they can do something besides opting out of your communications.
In appreciation for visiting Net Atlantic’s booth at the 2014 Email Evolution Conference, we invited visitors to enter our drawing for a FREE KRUPS XP1500 Espresso/Coffee Maker.
For those of you who stopped by to say hello and participate in the contest…thank you!
The winner is: Joseph Ricci of RIMS, the risk management society. Joseph, be on the lookout…you should receive the product by February 15th.
Caffeinate Your Campaigns!
Are your decaffeinated campaigns putting your target audience to sleep? As an email marketing professional, you write a lot of email and no doubt the quality of your content is affected by how much energy you can pack into that email. So why not try Net Atlantic to energize your Email Marketing!
Contact us at (877) 263-8285.
The seventh annual Email Evolution Conference (EEC 2014) takes place January 22-24 at the InterContinental Hotel Miami. While you’re there be sure to stop by and visit with the Net Atlantic team at booth #301.
Email Empowers: Email is the Core of the Digital Marketing Ecosystem. The event will have four major components: two workshops; a three-track educational conference, including both traditional seminar formats, ask the experts, and elements of peer-to-peer learning; an interactive area that will showcase the sellers of email tools, technologies, services and infrastructure; and networking gathering for all levels of marketing professionals.
While email is still a heavy hitter among marketing channels, it is the integration of email with other channels that is having the most impact. Email is the backbone of the integrated, digital media platform that is paramount to success. EEC is designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions.
Net Atlantic’s Volunteer Committee organized a “Used Jean Drive” to benefit two local organizations: The North Shore Moving Market (formerly St. Joseph’s Food Pantry) and Harvest of Hope Used Furniture Thrift Shop.
Read More “Net Atlantic Organizes Used Jean Drive to Benefit Local Organizations”
Customer data is one of a company’s greatest assets. Yet, this data is often underutilized. Learning about your customers and using that behavioral and transactional data to create more relevant and meaningful customer communications is the key to building and maintaining strong customer relationships.
Email marketing lends itself to tracking so marketers can gain a real-time sense of how well a campaign is performing, and pinpoint problems or areas that need improvement. The challenge a lot of marketers face is how to make sense of all the data and use it effectively. Organizing the data you accumulate from your email campaigns—and making sense if it all—can be daunting. However, developing a better understanding of customer behaviors, attitudes, and preferences enables more effective and relevant messaging.
Email intelligence tactics can help you take your marketing to the next level. For example:
• Identify and segment newly married from empty nesters (these consumers are at distinct phases in their lives)
• Segment by geography (don’t advertise Red Sox baseball caps to New York residents)
• Profile the characteristics of your most profitable customers (buys frequently, high-volume)
• Focus your sales efforts on the leads that meet qualifying criteria (demographics, firmographics)
Read More “Transforming your data into customer intelligence”
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