You Snooze. You Win!

You Snooze. You Win!Mailing List Subscription Manager: Temporary Delivery Suspension

Subscribers may want to temporarily stop receiving emails for a variety of reasons. So, the more choices you can provide to them, the more likely you are to address their varying needs. By providing subscribers the ability to pause emails from your brand, you not only keep the subscriber on your list, you decrease your number of unsubscribes.

Net Atlantic knows how valuable subscribers are to the success of their clients’ email campaigns. That’s why we’re so excited about a new “Snooze” feature we developed, which enables you to let contacts take a temporary break from receiving emails instead of opting out of your campaigns completely. To be a successful marketer, you need to show your subscribers that you’re taking their preferences into account. When you give your subscribers control over their email subscriptions, you’re able to retain more of them! The “Snooze” feature makes it clear that they can do something besides opting out of your communications.

How Does It Work?

When an email newsletter subscriber clicks to unsubscribe from a newsletter, the new Snooze feature kicks in and offers the subscriber the option to pause their mailings for a specific period of time. Snooze options are: 1 week, 2 weeks, 1 month, 2 months, or 3 months. The subscriber will not receive any messages from you during this pause period. Once the Snooze period has elapsed, the subscriber automatically begins receiving email again normally.

It’s the perfect feature for those times when your subscribers don’t want to end their relationship with your brand permanently, but just want to “take a break” from your communications temporarily. It’s just like cancelling newspaper delivery (i.e., a vacation stop and restart). Perhaps recipients just don’t want to return to a mountain of out-of-date emails that will never be opened or read. By allowing subscribers to pause their emails for a certain period of time…you can minimize churn, save the relationship, and boost ROI.

Snooze has the potential to help you create even more subscriber engagement, since subscribers are more likely to engage with a brand that empowers them to take control of the communications they receive.

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