Marianne Cellucci

9 Tips for Keeping a Healthy Email List

Posted by Marianne Celluccion October 3, 2013April 16, 2014in Email Marketing Best Practices

According to MarketingSherpa, the average email list depreciates by 25% every year. To improve email deliverability you need to scrub your email list to reduce duplicate, invalid, dead, and bogus emails. Like a good spring and fall cleaning, scrub your list every six months to keep your email list healthy.

Follow these 9 tips for keeping a healthy email list:

Tip #1 – Don’t purchase lists. Don’t purchase lists from third parties. Sure, it has short term benefits but it negatively affects your delivery and sender reputation in the long-run. Recipients are much more likely to hit the “spam” button when they receive email from an unknown source. Very few good leads or good results come from purchased lists.

Tip #2 – Remove alias emails. Alias addresses are things like contact@company.com or support@company.com. Many ESPs are not successful at delivering to these types of addresses because not all of the email addresses associated with the alias has opted in to receive communication from you.

Tip #3 – Keep your suppression list. List suppression means that subscribers have been added to the list because they have been unsubscribed, or emails sent to the email address have bounced. With these inactive subscribers flagged in your account as “suppressed,” it prevents any further emails being sent to them.

If you need fresh email marketing ideas, we’ve got them

Posted by Marianne Celluccion May 22, 2013April 16, 2014in Company News

A few years ago, we here at Net Atlantic looked at our industry, our marketplace, and the array of new technologies rising up to serve them. At the time, it was clear that social media platforms were going to have an effect on email marketing, even though nobody could predict exactly how.

Today, it’s obvious that email marketing is no longer the standalone method for reaching your core audience. It’s one tool in the drawer, and it’s part of a larger array of options for reaching subscribers.

Win the Attention of Undecided Prospects

Posted by Marianne Celluccion April 30, 2013April 17, 2014in Marketing Strategy

Email marketing is still one of the most effective channels to nurture prospects due to its low cost, and the willingness of buyers to receive email from companies with whom they already have some kind of relationship. According to DemandGen Report, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. The following lead nurturing best practices will help you build relationships with your prospects:

Get their permission. Before sending marketing messages to your prospects, be sure to ask for their explicit permission, preferably via double opt-in, so they do not see it as unsolicited email or spam. This shows respect by giving your prospects a choice, which will set the tone for relationship building and partnership. The success of your email marketing campaign depends on this more than anything else.
Automate your lead nurture strategy. Implement automatically triggered campaigns (a series of automated emails called a “drip” campaign) that deliver consistent brand messages at specified time intervals and when leads reach certain milestones. Drip marketing is a strategy that will help you keep your company fresh in your recipients’ minds until they’re ready to buy. Over time, as prospects respond, you’ll learn more about their needs and interests.

Differentiate customers, not just products

Posted by Marianne Celluccion April 18, 2013April 8, 2015in Marketing Strategy

The managing of customers in your database is of equal if not greater importance than the management of the products and services you generate. Careful monitoring and review of the relationship fostered between you and your customers plays a critical role in retaining their business. Consider how wants and needs might differ among them, and how those differences might influence their purchasing patterns and behaviors. Over time, it becomes apparent that some customers are more valuable than others and purchase more often and make larger purchases (and by that same logic, it may be revealed that other customers may not be worth quite as much as the attention they have been receiving thus far). So it’s important for companies to understand the needs of customers within different profitability tiers and adjust their service levels accordingly.

We’re Exhibiting at AAPC’s Pollie Awards & Conference

Posted by Marianne Celluccion March 25, 2013April 16, 2014in Company News

Net Atlantic’s Sr. Account Executive, Jack Crozier, will be in D.C. for the American Association of Political Consultants Pollie Awards and Conference. AAPC’s Pollie Awards & Conference is the event of the year for political consulting and public affairs professionals and suppliers. No other conference provides access to such an elite group of political professionals. If you’re attending, stop by Booth #39/40 for a quick demo of our email marketing solution, and enter to win a BOSE SoundDock Series II!

Net Atlantic is a Silver sponsor at this year’s AAPC Pollie Awards which takes place April 3-5, 2013 at the Hyatt Regency Capitol Hill in Washington D.C. This important trade event is being organized by the American Association of Political Consultants (AAPC), a nonpartisan organization, founded in 1969. It is the world’s largest organization of political consultants, public affairs professionals and communications specialists. The Pollie Awards are the most prestigious awards in the field of political campaign and public affairs industry, in which the AAPC recognizes the best in the business of political professionals in hundreds of political campaign and public affairs categories.

Content Marketing: It’s Essential in Today’s Content-Driven World

Posted by Marianne Celluccion March 21, 2013April 16, 2014in Email Engagement

Today’s content-driven online marketing world makes it essential for organizations (be it commercial or political) to become publishers if you want to compete for the attention of your audience, whether they are customers, prospects or constituents.

If you want to be part of an online conversation and achieve one or more of the following objectives, you must become a publisher:

Build thought leadership in your industry
Publish trends and topics that engage your audience
Drive more quality traffic to your site
Attract more leads and acquire new customers
Strengthen the relationship with your readers
Rank higher in search results
Produce revenue by charging for advertisements

3 Reasons Customers Opt-Out

Posted by Marianne Celluccion March 13, 2013April 8, 2015in Email Engagement, Email Marketing Best Practices

Opting out may seem like a small issue if the percentage of customers doing so appears to be trivial, but marketers must understand that the impact of opt-outs is cumulative. It’s not just a moment in time, it compounds with every campaign. When customers opt-out of email, you can no longer market to them; thus, impacting your company significantly in lost sales and profits. And these are the opt-outs you know about. There are also the “silent” opt-outs, those customers who are opting-out by filtering your emails to automatically go into their “junk” folder.

Read More “3 Reasons Customers Opt-Out”

Winner of Best Email Design Contest 2012!

Posted by Marianne Celluccion March 7, 2013April 28, 2014in Company News

Your email template designs were judged by our panel of email experts and now it’s finally time to announce who this year’s contest winner is! However, before we announce the winner, let’s recap:

The Net Atlantic Best Email Design of 2012 Contest was open only to existing customers of Net Atlantic and Atlantic Web Host. Submissions were judged on criteria based on aesthetic appeal, content, as well as how well they follow industry standard best practices as set forth for email marketing. See full contest rules here.

Our winning template stood out and grabbed our judges’ attention because of its clean design and layout. This communication demonstrated a good balance of text and graphics as well as clear call-to-actions.

Now, without further delay, our chosen winning template design is…

Delivering Engagement: The Content-Value Exchange

Posted by Marianne Celluccion March 5, 2013April 8, 2015in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices

Email campaign success depends upon subscriber engagement.

Marketers must understand that trust-building content (i.e., white papers, how-to-guides) and educational content (i.e., ebooks, newsletters) only become powerful if they facilitate a value exchange (both sides must benefit from engagement). Marketers looking to acquire customers and drive high engagement need to focus on consistent and engaging content that delivers value to the recipient in exchange for something (e.g., time, email address). The more valuable the content (built to serve your audience over time), the easier it will be for them to engage with your brand in a value exchange.

Here are a few thoughts on how to engage prospects more fully with your brand:

Deliver engagement by offering recipients something valuable. Content only delivers engagement if it confers value. Your subscribers need to know they can trust you. When you build trust by offering valuable, relevant and timely content (informative content; not ad speak), you can turn your audience’s precious attention into long-term interest that drives repeat traffic and sales.

We’re Exhibiting at Marketing Sherpa Summit 2013

Posted by Marianne Celluccion February 14, 2013April 8, 2015in Company News

Come see us at BOOTH #202 and Enter to Win a FREE KINDLE FIRE HD! Read more to find out how…

Net Atlantic is excited to be exhibiting at the 2013 Marketing Sherpa Summit this year! This 4-day event is being held at the Paris Las Vegas Hotel & Casino from February 19-23. If you’re attending, stop by our NEW booth #202 for a quick demo of our email marketing solution, and enter to win a FREE KINDLE FIRE HD!

At Net Atlantic, we understand that a successful email marketing campaign is different for every organization and, since not all marketers are alike, we offer several solutions to help you achieve your goals at a cost-effective price. With unparalleled email marketing capabilities, expert deliverability management and responsive technical support, Net Atlantic’s solutions provide you the ability to deploy large volumes of email and achieve the highest engagement with your target audience.

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