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Political Email Marketing: Increase Awareness to Increase Votes with Email

September 11, 2014April 8, 2015 by Marianne Cellucci

Despite the rise of social networking, email is still among the most popular methods that political campaign consultants use to build and rally support. Although social media is a great way to push out content, you can use email to drive membership, foster advocacy, raise awareness and brand visibility.

In addition, political email marketing is a valuable instrument to promote a platform, recruit volunteers, solicit donations and get voter and constituent backing. Cultivating sustainable long term relationships and acquiring loyal high value supporters is a growing challenge for political campaigners. Email marketing technology enables you to easily and inexpensively communicate with large audiences of donors, supporters, activists, constituents and other concerned individuals in a way that’s immediate and relevant, in a highly personalized manner.

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Highly personalized email campaigns work for political marketers because they can:

  • Increase voter awareness. Personalized political emails can help raise awareness on key political issues.
  • Keep constituents informed and rally support. Your email database is a great way to keep your constituents informed and up to date on issues. Execute campaigns and respond to timely issues in a matter of hours with minimal effort and cost.
  • Track supporter behavior. Gain valuable insight into your supporters’ interests by capturng clickthrough data.
  • Strengthen relationships with high-value donors. Segment your audience for better targeting (i.e., invite high-value donors to meet and greet fundraisers in your area), and maintain ongoing communication with them to keep them engaged.
  • Build coalitions and loyalty. Keep in touch with coalitions through regular email updates. These folks can spread your message, raise money, deliver votes and provide volunteers.
  • Engage in two-way conversation. Solicit real-time input through polls that keep voters and constituents engaged.
  • Measure effectiveness of your message. Analytics will pay dividends over the course of a campaign, allowing you to measure the effectiveness of your campaign by gauging what messages and issues are relevant to your audience.

Whether you’re running a campaign for a local, state or national office, an effective email campaign can help increase your odds of getting a politician elected. Long after the campaign has ended, continue to engage voters and constituents by delivering your message and soliciting their support; every time your candidate’s name shows up in a voter’s or constituent’s inbox, you build name recognition and loyalty.

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Posted in: Marketing Strategy
Tagged: Political Email Marketing

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