Remember that slightly embarrassing email address you created back in 1995? The one that was a combination of your astrology sign, your birthday and some other cute innuendo? Yeah, that one. You’re probably not using it anymore, but that doesn’t mean that AOL (or any other email service) isn’t still accepting email at that address!
How can this be? Well, your old email address might now be a Spam Trap.
Read More “What Are Spam Traps – And How Can You Avoid Them?”
The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.
That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!
Our new, highly accurate Geolocation Tracking and Reporting feature provides a deeper level of demographic detail that enables you to better target your campaigns. It takes the guesswork out of knowing exactly where your emails are going – and it’s fully integrated into Net Atlantic’s Professional and Enterprise Editions!
Why should you care?
Read More “Geolocation Tracking and Reporting Feature Now Available!”
OK, kids… Grab a mug of hot chocolate and gather around the fire. I have a question for you:
Do you believe in miracles?
What if I told you that it’s easy to take the results of your email campaigns from so-so to extraordinary? That’s the miracle of technology – specifically clickstreaming and interest tracking – and it can have a very real, positive impact on your ROI. How? Read on!
Read More “The Miracle Of Clickstreaming And Interest Tracking”
Verizon recently sent a letter to its customers stating that they would deactivate any email accounts that had not been active within the last 180 days (6 months). After that, any messages sent to these email addresses will bounce. But there’s more to this story.
Read More “What You Need To Know About Changes To Verizon’s Email Policy”
Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?
Read More “Download Our NEW Expert’s Guide to Email Marketing”
Last month, Entrepreneur Magazine published an article in which the author listed email marketing as one of five “refurbished classic” marketing techniques.
It’s a great article, and while we certainly agree with the “classic” part of that description, we’d argue that email marketing never really went away. Email is not a tired old solution that’s been refurbished for modern marketers; rather, it’s a powerful marketing tool that has evolved quite steadily since its inception in the early 1990s.
Google has made some recent changes to Gmail that may have an impact on your email marketing efforts (if they haven’t already). Read on to find out what you need to know!
Read More “Recent Gmail Changes That May Affect Your Email Campaigns”
It’s almost Halloween, and we have a treat for you!
Net Atlantic Founder and CEO Andrew Lutts has written a brand-new white paper: The Single Most Successful Email Marketing Business Model: The Magic of 3, Explored and Explained.
In this paper, Andy explains the most successful email marketing business model he’s come across in his more than 15 years of email marketing experience – and how to use that model to achieve greater success with your email campaigns.
Read More “Download Our New White Paper: The Magic of Three”
It’s already time to wrap up our 4-part series on how to tweak your holiday email campaigns for your most successful season ever!
Here’s a quick review: In Part 1, we discussed the effectiveness of creating compelling subject lines and using personalization in your holiday emails. In Part 2, we talked about how to set the right goals for your holiday email campaigns. And, in Part 3, we reviewed how important the look and feel of your emails can be, especially during the holiday season. If you missed any of those posts, we encourage you to go back and give them a look.
Now, in Part 4, we’ll discuss why sending an email once is not enough if you want to reach as many of your subscribers as possible. Why? Read on to find out!
Read More “Part 4: Tactical Tweaks to Elevate Your Holiday Email Campaigns”
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