Sharing Is Caring… Or Is It?

This post is “dedicated” to those who “share” the same question – or server, as the case may be….

What am I talking about? The difference between sending email from a shared environment vs. a dedicated environment. Is one better than the other? What are the benefits? What are the risks?

Complaints Happen. Here’s What You Can Do About It

If you’re sending email campaigns, you will get complaints. It’s one the laws of the universe. Well, maybe that’s a little dramatic. But it is part of life for email marketers, and there’s really no way around it.

Email Subject Lines That Work

Following are some musings on email marketing best practices, straight outta the Net Atlantic Compliance Corner. Everybody puts Steve in the corner – but that’s where I like to be, so it’s okay!

Today I’m going to talk about best (and worst) practices for subject lines. 

2016 Net Atlantic Crock Pot Challenge

It’s no secret that we like to have fun at Net Atlantic. And we happen to have a lot of great cooks on our staff. So, last year we decided to start an annual Crock Pot Challenge. This year’s event, held last Friday, did not disappoint!

Always vs. Never: Tips For Email Marketers

Always_Never_SM

During our 20 years in the business, we’ve gotten every kind of support call imaginable from customers who have gotten themselves into all kinds of tricky email marketing situations.

To help you avoid the same scenarios, I thought I’d put together a list of best practices you should always implement in your email marketing program.  I’m also including some things you should never do. The idea is to help save you time, avoid mistakes and preserve your sender reputation.

A Little SPAM History Lesson. Just Because.

In case you were wondering, the CAN-SPAM Act of 2003 has nothing to do with the surprisingly tasty spiced pork product which comes in a CAN and is called SPAM. 

Why You Should ALWAYS Test Your Emails Before You Hit Send

Even if you use the same email template over and over again, you should still test your message every single time. Why?

A Little Something Called Human Error.

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