Yes, it’s true. My grandmother knew a lot about email marketing and acquiring new customers – even though she never had an email address or even opened an email, and certainly never worked in someone’s digital marketing group handling customer acquisition budgets.
So how is it possible?
Read More “Everything I Know about Email Acquisition Marketing I Learned from my Grandmother”
Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
Read More “To Test or Not to Test: That is the Question”
Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
Read More “Time To Switch To A New ESP? Here’s What You Need To Know”
You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. However, there aren’t many content marketing formats that are successful across multiple channels and numerous campaigns. Email marketing is the exception to that principle, as it’s one of the best tools you can count on for purposes of ROI. Here’s why email is so useful and some tips on what you can do to harness that power.
Read More “ROI: Using Email Marketing as Part of Your Multi/Omni-channel Campaigns”
The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.
Read More “3 Practices to Perfect Your Email Effectiveness”
Nearly 2 weeks after Yahoo.com made their DMARC security change, AOL.com followed suit. On April 22nd, AOL.com, AIM.com and CS.com published a DMARC record to tell mailbox providers all over the world to refuse any mail claiming to be from AOL that isn’t sent directly from AOL’s servers. AOL’s blog describes the change in detail.
Read More “AOL.com Follows Yahoo.com’s Lead in Throwing Some Marketers a Curve Ball”
Last weekend, Yahoo.com made a security change to their domain that affects anyone sending email with the From Address of @yahoo.com that isn’t using Yahoo!’s servers to send the mail. Any email marketer that uses @yahoo.com as their From Address may have noticed their delivery rates plunge.
Read More “Yahoo.com Change Throws Some Marketers a Curve Ball”
Waiting until the last minute to put your holiday email strategy in place is like waiting until Christmas Eve to start your holiday shopping. You could probably get it done, but would it really be worth the stress and the missed opportunities?
If you’re a retailer or B2C that does a lot of business around the holiday season, now is the time to start planning (if you haven’t already). Read on to find out what you can do to ensure you’re set up for success as the holidays approach!
Read More “Start Planning Your Holiday Email Strategy Now!”
Most of us are fully aware of the fundamentals of email marketing, and can execute an effective campaign pretty well. And when things are going smoothly, many of us stop thinking about how to improve our processes–you know, the old, “if it ain’t broke, don’t fix it” mentality.
But improving your current skills and processes can be the difference between good campaigns and great ones: campaigns that win you lots of new subscribers and even new customers.
Read More “Mastering the basics of email marketing”
Over the last two weeks, we’ve been talking about the first R: Reputation and why it’s important to build a good one (you can check those posts out here and here). Today, we’re going to focus on the next “R”: Relevancy.
You might be sending out well-written, beautifully designed emails every week, but are they resonating with your customers? Are you sending generic, one-size-fits-all emails, or are you segmenting your list and sending specific, relevant messages to each group?
You can probably guess which of the above choices is going to get you the best results.
Read More “One size fits all? Not when it comes to email marketing.”