The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.
There are many ways to increase your open rates as well as your engagement. This slideshare presentation highlights 3 key concepts that can help you accomplish these goals. The concepts include:
- Target your customer list
- Create valuable content
- Testing and Analytics
In today’s highly competitive marketplace—where companies are vying for the consumers’ inboxes, attention and business—what can you as a marketer do to not only get people to opt-in to receive your emails, but get them to open and act on them?