Best Practices – Page 2 – Email Marketing Blog

It’s Spring! Time To Make Your Email Garden Grow

Posted by Kevin Angellion April 21, 2016in Email List Maintenance, Email Marketing Best Practices, List Building Strategies, Marketing Strategy

Ah, spring… The sun is shining, the birds are singing, and new life is emerging everywhere. Apologies for getting all poetic – winters are very long here in New England, so we get a little overexcited when spring finally arrives.

Since it’s the season of renewal and fresh starts, it’s a perfect time to take a look at your email marketing program and plant the seeds for growth and new business. And, as you might suspect, it starts with your email list!

Double Down on Double Opt-In

Posted by Steven O'Brienon April 14, 2016in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Subscription Management

Blackjack is a staple at any casino, and it’s a game in which skill and luck both play equal parts. Skill and a little bit of luck are needed in email marketing, too. For example, why take a chance on your email address collection process when you can improve your own odds by using a double opt-in sign up method whenever you can? See what I did there…cards and contacts? Tricky!

Seriously, though: The definition of doubling down is “to become more tenacious, zealous, or resolute in a position or undertaking”. And this is how everyone should approach email address collection. Why?

Everything I Know about Email Acquisition Marketing I Learned from my Grandmother

Posted by Rob FitzGeraldon March 31, 2016March 31, 2016in Email Engagement, Email Marketing Best Practices, Email Marketing Content, Marketing Strategy, Targeted Email Marketing

Yes, it’s true. My grandmother knew a lot about email marketing and acquiring new customers – even though she never had an email address or even opened an email, and certainly never worked in someone’s digital marketing group handling customer acquisition budgets.

So how is it possible?

To Test or Not to Test: That is the Question

Posted by Steven O'Brienon March 17, 2016in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Marketing Strategy, Mobile Email Marketing, Mobile Optimization, Subject Line Best Practices

Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:

If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?

Time To Switch To A New ESP? Here’s What You Need To Know

Posted by Karen Frascaon July 16, 2015July 16, 2015in Email Delivery & Deliverability, Email Engagement, Email List Maintenance, Email Marketing Best Practices, Email Marketing CRM Integration, Email Marketing Tracking & Reporting, Marketing Strategy, Targeted Email Marketing

Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.

Are you experiencing any of the following issues?

ROI: Using Email Marketing as Part of Your Multi/Omni-channel Campaigns

Posted by Net Atlantic Marketingon July 2, 2015July 1, 2015in Email Marketing Best Practices, Marketing Strategy

You have a wealth of tools to choose from when developing an online marketing strategy, and there’s no doubt that certain tactics are more effective than others depending on the channel. However, there aren’t many content marketing formats that are successful across multiple channels and numerous campaigns. Email marketing is the exception to that principle, as it’s one of the best tools you can count on for purposes of ROI. Here’s why email is so useful and some tips on what you can do to harness that power.

3 Practices to Perfect Your Email Effectiveness

Posted by Net Atlanticon August 14, 2014April 8, 2015in Email Engagement, Email Marketing Best Practices

The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.

AOL.com Follows Yahoo.com’s Lead in Throwing Some Marketers a Curve Ball

Posted by Wes Owenon April 24, 2014April 8, 2015in Industry News

Nearly 2 weeks after Yahoo.com made their DMARC security change, AOL.com followed suit. On April 22nd, AOL.com, AIM.com and CS.com published a DMARC record to tell mailbox providers all over the world to refuse any mail claiming to be from AOL that isn’t sent directly from AOL’s servers. AOL’s blog describes the change in detail.

Yahoo.com Change Throws Some Marketers a Curve Ball

Posted by Wes Owenon April 10, 2014April 8, 2015in Industry News

Last weekend, Yahoo.com made a security change to their domain that affects anyone sending email with the From Address of @yahoo.com that isn’t using Yahoo!’s servers to send the mail. Any email marketer that uses @yahoo.com as their From Address may have noticed their delivery rates plunge.

Start Planning Your Holiday Email Strategy Now!

Posted by Karen Frascaon September 11, 2013July 8, 2015in Marketing Strategy

Waiting until the last minute to put your holiday email strategy in place is like waiting until Christmas Eve to start your holiday shopping. You could probably get it done, but would it really be worth the stress and the missed opportunities?

If you’re a retailer or B2C that does a lot of business around the holiday season, now is the time to start planning (if you haven’t already). Read on to find out what you can do to ensure you’re set up for success as the holidays approach!

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