As we close out the year and think back on how the industry has continued to evolve and thrive, it becomes readily apparent that, despite the many changes in technology and consumer habits we’ve seen, email still remains the best way to reach your audience. You get that. So do we. To that end, this blog has been your source for email marketing best practices, tips and strategies.
Toys For Tots: A Net Atlantic Annual Tradition
Teaming up with the Beverly High School Marine Corps Junior ROTC (MCJROTC), Net Atlantic has once again taken part in the annual Toys For Tots drive earlier this month. Our third successive year participating in this particular effort, we’ve enjoyed such a positive turnout with our first two fundraisers that we’ve made this an annual tradition for our winter giving efforts.
Multi-channel Marketing: Measuring Engagement Through Multiple Sources
While many organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement. However, in today’s increasingly growing networked economy, improving customer relationships requires that you interact with them via multiple customer-facing channels.
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Targeting for the Win (a 3 part series)! Part 3: Segmentation Suggestions
Do you know which segment your clients are in? Many companies segment clients and prospects by simple demographic based data. For example, size of company, title, location or geographical area. Unfortunately, using this method makes it difficult to align marketing messages with customer pain points or purchase stages. It would be better if B2B marketers improved their customer knowledge by differentiating between the types of customers they have.
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Earn Rewards! Exclusive Email Sender Rewards Program Announced
We’re excited to announce a new first-in-the-industry email Sender Rewards Program.
The Sender Rewards Program rewards email senders by refunding money back to the sender based on subscriber email engagement, specifically message opens and clickthroughs.
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Targeting for the Win (a 3 part series)! Part 2: Effective Segmentation
If you read part 1 in this series you already know the value of segmentation. But do know how to effectively segement your email list? Let’s explore that now.
Audiences are influenced in different ways by different types of content. If you sell numerous products, or are targeting more than one group, then it makes sense to profile your audience and divide them into small segments so that you can market specific products to specific groups, or create your message to suit the characteristics of the different segments.
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Targeting for the Win (a 3 part series)! Part 1: The Value of Segmentation
A company that treats all customers and prospects the same speaks to everybody, and thus nobody. Rather than using a “one size fits all” approach, identify the most likely targets for a product or service. Use email to get to know customers better, and then serve them more relevant content.
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Product Update: New User Interface Themes
Net Atlantic strives to improve its products and services all the time. And with the ever-changing landscape that is Internet Technologies, there’s neither time nor opportunity to sit on our laurels. There are always updates to be made and new functionalities to support. But, really, we would be making improvements and changes anyway because we believe in giving our clients the added value that they stick with us for. What’s more, we have entire committees dedicated to coming up with new and exciting innovations and product features that we can potentially add to our already expansive list of offerings. No joke.
5 Ways to Optimize Your Emails for Better Inbound Marketing
By Lindsey Framer
What communication strategy are you using? Are you pulling prospects in or just pushing your information out? Chances are your customers aren’t going to appreciate you very much, if you just “spray and pray.”
It’s not an email blast.
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Healthcare Email Marketing: Reach Your Target Audience
Every industry has different needs, and whether you send account notifications, online publications, or timely announcements, you need to select the right channel for your business. In this post, I focus on the health care industry in particular.
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