Don’t Call It A Comeback

Last month, Entrepreneur Magazine published an article in which the author listed email marketing as one of five “refurbished classic” marketing techniques.

It’s a great article, and while we certainly agree with the “classic” part of that description, we’d argue that email marketing never really went away. Email is not a tired old solution that’s been refurbished for modern marketers; rather, it’s a powerful marketing tool that has evolved quite steadily since its inception in the early 1990s.