Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
Read More “To Test or Not to Test: That is the Question”
Our new, highly accurate Geolocation Tracking and Reporting feature provides a deeper level of demographic detail that enables you to better target your campaigns. It takes the guesswork out of knowing exactly where your emails are going – and it’s fully integrated into Net Atlantic’s Professional and Enterprise Editions!
Why should you care?
Read More “Geolocation Tracking and Reporting Feature Now Available!”
OK, kids… Grab a mug of hot chocolate and gather around the fire. I have a question for you:
Do you believe in miracles?
What if I told you that it’s easy to take the results of your email campaigns from so-so to extraordinary? That’s the miracle of technology – specifically clickstreaming and interest tracking – and it can have a very real, positive impact on your ROI. How? Read on!
Read More “The Miracle Of Clickstreaming And Interest Tracking”
Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?
Read More “Download Our NEW Expert’s Guide to Email Marketing”
Last month, Entrepreneur Magazine published an article in which the author listed email marketing as one of five “refurbished classic” marketing techniques.
It’s a great article, and while we certainly agree with the “classic” part of that description, we’d argue that email marketing never really went away. Email is not a tired old solution that’s been refurbished for modern marketers; rather, it’s a powerful marketing tool that has evolved quite steadily since its inception in the early 1990s.
Read More “Don’t Call It A Comeback”
It’s almost Halloween, and we have a treat for you!
Net Atlantic Founder and CEO Andrew Lutts has written a brand-new white paper: The Single Most Successful Email Marketing Business Model: The Magic of 3, Explored and Explained.
In this paper, Andy explains the most successful email marketing business model he’s come across in his more than 15 years of email marketing experience – and how to use that model to achieve greater success with your email campaigns.
Read More “Download Our New White Paper: The Magic of Three”
We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!
In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.
Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.
So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!
Read More “Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns”
We’re back with Part 2 of our 4-part series on tweaking your holiday email campaigns for extraordinary results!
In Part 1, we talked about the “usual suspects”: how to craft compelling subject lines and use personalization to get your subscribers’ attention during this very busy time of year. If you missed that post, you can read it here. And make sure you scroll all the way to the end – we included a handy list of key dates to help you with your holiday campaign planning!
And now, on to Part 2. It’s all about the importance of setting campaign goals before your emails go out, so you have a defined way to measure their success.
Ready? Get set… Goals!
Read More “Part 2: Tactical Tweaks to Elevate Your Holiday Email Campaigns”
The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.
We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.
Read More “Tactical Tweaks To Elevate Your Holiday Email Campaigns”
Clickstream and interest tracking enable you to gain valuable insights into what visitors to your site are doing, and as a result, how effective your email campaigns really are. By applying this knowledge, you can craft more powerful campaigns – and see significant improvement in your results.
Read More “Clickstream and Interest Tracking: How They Can Help Your Email Campaigns Succeed”