What is a Sender Score And Why Does it Matter?

What is a Sender Score And Why Does it Matter?

For your eye-catching calls-to-action to get clicked on, your carefully crafted and targeted content to get read and engaged with and, heck, your messages even opened altogether, your email needs to first make it into the inbox. And it makes total sense: in order for your email to get interacted with, it needs to get to where it needs to get to in order to be interacted with there. Pretty basic.

But, sadly, there may be times when your mailings don’t get too far past the clicking of the send button, when their handshake with a recipient ISP gets refused outright.

Why is My Email Marked as Spam?

It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration.

If you’ve found yourself in this situation, you aren’t alone. Of the billions of emails that are marked as spam on a daily basis, many of them are well-meaning marketers who simply made a few mistakes with their email campaign.

Here are a few of the most common reasons that you are having trouble reaching the inbox of your recipients, and some of the best practices to correct these issues.

Get Better Inbox Delivery by Focusing on Email Engagement

content-value-engagement

Internet Service Providers (ISPs) take email engagement very seriously. In fact, engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox, bulk, or spam folder.

9 Tips for Keeping a Healthy Email List

According to MarketingSherpa, the average email list depreciates by 25% every year. To improve email deliverability you need to scrub your email list to reduce duplicate, invalid, dead, and bogus emails. Like a good spring and fall cleaning, scrub your list every six months to keep your email list healthy.

Follow these 9 tips for keeping a healthy email list:

Tip #1 – Don’t purchase lists. Don’t purchase lists from third parties. Sure, it has short term benefits but it negatively affects your delivery and sender reputation in the long-run. Recipients are much more likely to hit the “spam” button when they receive email from an unknown source. Very few good leads or good results come from purchased lists.

Tip #2 – Remove alias emails. Alias addresses are things like contact@company.com or support@company.com. Many ESPs are not successful at delivering to these types of addresses because not all of the email addresses associated with the alias has opted in to receive communication from you.

Tip #3 – Keep your suppression list. List suppression means that subscribers have been added to the list because they have been unsubscribed, or emails sent to the email address have bounced. With these inactive subscribers flagged in your account as “suppressed,” it prevents any further emails being sent to them.

Three Popular Email Superstitions – Debunked!

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

What the New Gmail Tabs Mean for Email Marketers

Gmail

You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.

Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?

Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.

10 Email Marketing Tips for 2014 and Beyond

According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!

Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:

How to take the stress out of email delivery and monitoring

How to take the stress out of email delivery and monitoring

Trying to get a clear understanding of your email deliverability, in-boxing and conversion rates can be pretty stressful. There’s so much to learn, and not enough time to dedicate to it. And the idea of getting bulked – or worse, blacklisted – for an unintentional oversight can sometimes keep you up at night.

But what if you never had to figure it all out?

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