Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
Read More “To Test or Not to Test: That is the Question”
Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
Read More “Time To Switch To A New ESP? Here’s What You Need To Know”
For your eye-catching calls-to-action to get clicked on, your carefully crafted and targeted content to get read and engaged with and, heck, your messages even opened altogether, your email needs to first make it into the inbox. And it makes total sense: in order for your email to get interacted with, it needs to get to where it needs to get to in order to be interacted with there. Pretty basic.
But, sadly, there may be times when your mailings don’t get too far past the clicking of the send button, when their handshake with a recipient ISP gets refused outright.
Read More “What is a Sender Score And Why Does it Matter?”
It’s every email marketer’s worst nightmare. They spend days, or even weeks working on a perfect email design, layout, length, and subject line. When they find out from their customer or prospect that the message ended up in their spam folder, it causes extreme frustration.
If you’ve found yourself in this situation, you aren’t alone. Of the billions of emails that are marked as spam on a daily basis, many of them are well-meaning marketers who simply made a few mistakes with their email campaign.
Here are a few of the most common reasons that you are having trouble reaching the inbox of your recipients, and some of the best practices to correct these issues.
Read More “Why is My Email Marked as Spam?”
Internet Service Providers (ISPs) take email engagement very seriously. In fact, engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox, bulk, or spam folder.
Read More “Get Better Inbox Delivery by Focusing on Email Engagement”
According to MarketingSherpa, the average email list depreciates by 25% every year. To improve email deliverability you need to scrub your email list to reduce duplicate, invalid, dead, and bogus emails. Like a good spring and fall cleaning, scrub your list every six months to keep your email list healthy.
Follow these 9 tips for keeping a healthy email list:
Tip #1 – Don’t purchase lists. Don’t purchase lists from third parties. Sure, it has short term benefits but it negatively affects your delivery and sender reputation in the long-run. Recipients are much more likely to hit the “spam” button when they receive email from an unknown source. Very few good leads or good results come from purchased lists.
Tip #2 – Remove alias emails. Alias addresses are things like email@example.com or firstname.lastname@example.org. Many ESPs are not successful at delivering to these types of addresses because not all of the email addresses associated with the alias has opted in to receive communication from you.
Tip #3 – Keep your suppression list. List suppression means that subscribers have been added to the list because they have been unsubscribed, or emails sent to the email address have bounced. With these inactive subscribers flagged in your account as “suppressed,” it prevents any further emails being sent to them.
Read More “9 Tips for Keeping a Healthy Email List”
It’s Friday the 13th! Many people in western culture are superstitious about today’s date.
But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!
Read More “Three Popular Email Superstitions – Debunked!”
You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.
Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?
Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.
Read More “What the New Gmail Tabs Mean for Email Marketers”
According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!
Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:
Read More “10 Email Marketing Tips for 2014 and Beyond”
Trying to get a clear understanding of your email deliverability, in-boxing and conversion rates can be pretty stressful. There’s so much to learn, and not enough time to dedicate to it. And the idea of getting bulked – or worse, blacklisted – for an unintentional oversight can sometimes keep you up at night.
But what if you never had to figure it all out?
Read More “How to take the stress out of email delivery and monitoring”