Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

No Excuses! 14 Easy Ways to Engage your Customers with Email

Posted by on in Email Marketing Best Practices

One of the biggest challenges marketers face is creating an ongoing dialog with their customers. They get caught in the trap of only sending emails to their customers when they have something new to sell. The truth is, continuous email engagement with your customers is key to building relationships and keeping your company front of mind.  How do you create that ongoing dialog? What can you say that will make it easier for you to engage your customers with email?

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How Actionable Intelligence Increases Your Email Sending Capabilities

Posted by on in Email Delivery & Deliverability

by David Manning

Did you know that 17% of Americans create a new email address every 6 months and that 30% of all Americans change their email address at least once annually?

Those are alarming figures if you are serious about keeping your data relevant and continuing your consumer reach. This has become even more important recently as Major ISP’s like Yahoo, AOL and Microsoft are recycling unused email accounts in an effort to monitor sending reputation and preventing fraud. For instance, the Microsoft Service Agreement states that they “periodically, at a minimum of every 270 days” have the right to recycle any account and make it available again after 360 days.

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Infographic: Boost Email Engagement via Layout and Function

Posted by on in Infographic

Depending on your email’s purpose, the layout must harmonize with the content to provide the best vessel to communicate your message. This encourages email engagement and leads to more interaction (higher click-through rates on your calls-to-action) from your recipient.

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Ensure Your Email Effectiveness in Canada by Being CASL Compliant

Posted by on in Industry News

The Canadian Anti-Spam Legislation, CASL for short, went into effect on July 1, 2014. For those who are thirsting for more of the legal framework to ensure your business is protected we recommend consulting an attorney.

This law applies to those sending CEM (commercial electronic messages) to anyone in Canada and/or anyone opening email in Canada, even if you are a U.S. based business or organization. Here are six major points that every sender needs to be mindful of when sending email to Canadian residents and businesses:

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Get Better Inbox Delivery by Focusing on Email Engagement

Posted by on in Email Delivery & Deliverability

Internet Service Providers (ISPs) take email engagement very seriously. In fact, engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox, bulk, or spam folder.

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Net Atlantic Announces 2014 Scholarship Award Winners

Posted by on in Company News1 Comment

Salem, MA – June 24, 2014 – Net Atlantic congratulates Samuel M. Feinstein (pictured right) of Peabody Veterans Memorial High School and Alexander Ness (pictured left) of Marblehead High School on winning the Net Atlantic 2014 Scholarship Awards for outstanding scholarship and leadership skills, as well as science and technology achievement, respectively.

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AOL.com Follows Yahoo.com’s Lead in Throwing Some Marketers a Curve Ball

Posted by on in Industry News

Nearly 2 weeks after Yahoo.com made their DMARC security change, AOL.com followed suit. On April 22nd, AOL.com, AIM.com and CS.com published a DMARC record to tell mailbox providers all over the world to refuse any mail claiming to be from AOL that isn’t sent directly from AOL’s servers. AOL’s blog describes the change in detail.

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Yahoo.com Change Throws Some Marketers a Curve Ball

Posted by on in Industry News

Last weekend, Yahoo.com made a security change to their domain that affects anyone sending email with the From Address of @yahoo.com that isn’t using Yahoo!’s servers to send the mail.  Any email marketer that uses @yahoo.com as their From Address may have noticed their delivery rates plunge.

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Rolling Out a Successful Lifecycle Marketing Campaign

Posted by on in Email Automation

Not too long ago, one of our clients was asking about the best way to roll out a lifecycle marketing campaign (LCM or drip). For those of you who are not aware of what an LCM campaign is – it is an email marketing technique for sending multiple messages to a group of subscribers in an automated fashion. This client’s goal was to increase qualified leads in order to boost sales.

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You Snooze. You Win!

Posted by on in Subscription Management

You Snooze. You Win!Mailing List Subscription Manager: Temporary Delivery Suspension

Subscribers may want to temporarily stop receiving emails for a variety of reasons. So, the more choices you can provide to them, the more likely you are to address their varying needs. By providing subscribers the ability to pause emails from your brand, you not only keep the subscriber on your list, you decrease your number of unsubscribes.

Net Atlantic knows how valuable subscribers are to the success of their clients’ email campaigns. That’s why we’re so excited about a new “Snooze” feature we developed, which enables you to let contacts take a temporary break from receiving emails instead of opting out of your campaigns completely. To be a successful marketer, you need to show your subscribers that you’re taking their preferences into account. When you give your subscribers control over their email subscriptions, you’re able to retain more of them! The “Snooze” feature makes it clear that they can do something besides opting out of your communications.

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