Mobile Email Marketing – Email Marketing Blog

White Paper: 7 Simple Steps for B2B Email Success

Posted by egianoulison December 27, 2017January 26, 2018in Content Marketing, Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content, List Building Strategies, Marketing Strategy, Mobile Email Marketing, Mobile Optimization

Watching thousands of clients send billions of email marketing emails over two decades, it becomes easy to identify effective strategy and powerful money-making business models and approaches. In fact, making money with B2B (business to business) email can be broken down to seven simple steps.

In the new whitepaper, How to Make Money With B2B Email Marketing in 7 Simple Steps, company Founder & CEO Andrew Lutts identifies these steps for the reader, and includes 17 external resources that the reader can utilize to deploy the successful email marketing model.

“In reality, the steps are fairly straightforward,” said Lutts. “The problem is, most marketers don’t demonstrate the patience to fine-tune the strategy for their product or service and optimize results to make real money. Sometimes, they give up just before getting the mix right. If they only knew how close they really were to making it work in a big way.”

To download and read the free whitepaper visit: https://www.netatlantic.com/resources/email-marketing-whitepapers

To Test or Not to Test: That is the Question

Posted by Steven O'Brienon March 17, 2016in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Marketing Strategy, Mobile Email Marketing, Mobile Optimization, Subject Line Best Practices

Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:

If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?

RED Is Coming! Responsive Email Designer

Posted by Karen Frascaon January 14, 2016in Company News, Design & Layout, Email Engagement, Email Marketing Best Practices, Email Templates, Email Templates, Design & Layout, Mobile Email Marketing, Mobile Optimization, Net Atlantic News

Want to easily create and send emails that will display perfectly on any device?

The wait for our Responsive Email Designer (RED) is almost over!

Stay tuned…

It’s Time To Get Responsive (Design)

Posted by Karen Frascaon December 18, 2015November 17, 2020in Design & Layout, Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Templates, Email Templates, Design & Layout, Mobile Email Marketing, Mobile Optimization

The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.

That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!

Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 6, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Templates, Email Templates, Design & Layout, Marketing Strategy, Mobile Email Marketing, Mobile Optimization

We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!

In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.

Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.

So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!

Now is the time for Responsive Email Design

Posted by Karen Frascaon July 23, 2013July 8, 2015in Mobile Email Marketing

No doubt you’ve heard lots of buzz about responsive design lately – but have you gotten on board?

If not, now is the time.

Blog Series: Optimizing Your Emails for Mobile Devices

Posted by Karen Frascaon June 25, 2013July 8, 2015in Mobile Email Marketing

Recently, we published a series of six posts on how to optimize your email campaigns for mobile devices. Below, we’ve posted links to each post in the series so you have a one-stop destination for planning your mobile marketing strategy.

Enjoy!

It’s Time to Put Mobile First

There’s a lot of buzz going around about designing emails for mobile devices first. While this makes perfect sense for some of you out there, it might seem counter-intuitive for others…

Mobile Monday: 8 ideas for optimizing campaign landing pages

Posted by Karen Frascaon June 10, 2013July 8, 2015in Mobile Email Marketing

Imagine for a moment that you’re working on your next email campaign. You want it to be mobile-friendly, so you’ve designed a great-looking email that’s easy to engage with, regardless of whether it’s viewed on a PC or a smartphone:

Simple, straightforward, and captivating content? Check.
A beautiful design that looks great on mobile devices of all types and sizes? Check.
An irresistible and clear call-to-action? Check and check.

You deploy the campaign, and at first, everything goes great. Your subscribers receive your message and are compelled to click the call to action button (you did use a button, right?). But there could be a big problem for anyone viewing your message on a smartphone.

Mobile Monday: The secret to writing engaging emails

Posted by Karen Frascaon June 3, 2013July 8, 2015in Mobile Email Marketing

If you read last week’s mobile post, you know how to craft a powerful call to action (CTA) for your email message.

But what about the rest of your message? How do you keep your reader engaged long enough to actually respond to that CTA you’ve worked so hard to create? And how do you do it without overwhelming them with a lot of text? Start by focusing on an old-but-good acronym: WIIFT (What’s In It For Them).

It’s all well and good to email your subscribers about new products or services, or to invite them to your next webinar or event. It’s easy to talk about how innovative your product is, or that it uses the most cutting-edge technology, or whatever. After all, you’re proud of what you and/or your company have accomplished. But your subscriber doesn’t care how innovative or cutting edge your product is if they don’t immediately see how using it will benefit them. So it’s your job to tell them, as clearly and concisely as possible–especially when it comes to creating email content with mobile in mind.

Mobile Monday (on Tuesday!): Keep it simple. Focus on a single call to action

Posted by Karen Frascaon May 28, 2013July 8, 2015in Mobile Email Marketing

The key to designing stellar emails that resonate on mobile devices is simplicity. This applies to both the visual and verbal aspects of your message.

A lot of “noise”, like busy images, too much text, multiple calls to action, etc., will only overwhelm the reader. People don’t have the time or inclination to scroll through an overly detailed message to get to the point. And if the point of the email is not immediately apparent, they’ll delete it almost as soon as they open it.

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