Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?
Read More “Download Our NEW Expert’s Guide to Email Marketing”
Google has made some recent changes to Gmail that may have an impact on your email marketing efforts (if they haven’t already). Read on to find out what you need to know!
Read More “Recent Gmail Changes That May Affect Your Email Campaigns”
It’s almost Halloween, and we have a treat for you!
Net Atlantic Founder and CEO Andrew Lutts has written a brand-new white paper: The Single Most Successful Email Marketing Business Model: The Magic of 3, Explored and Explained.
In this paper, Andy explains the most successful email marketing business model he’s come across in his more than 15 years of email marketing experience – and how to use that model to achieve greater success with your email campaigns.
Read More “Download Our New White Paper: The Magic of Three”
It’s already time to wrap up our 4-part series on how to tweak your holiday email campaigns for your most successful season ever!
Here’s a quick review: In Part 1, we discussed the effectiveness of creating compelling subject lines and using personalization in your holiday emails. In Part 2, we talked about how to set the right goals for your holiday email campaigns. And, in Part 3, we reviewed how important the look and feel of your emails can be, especially during the holiday season. If you missed any of those posts, we encourage you to go back and give them a look.
Now, in Part 4, we’ll discuss why sending an email once is not enough if you want to reach as many of your subscribers as possible. Why? Read on to find out!
Read More “Part 4: Tactical Tweaks to Elevate Your Holiday Email Campaigns”
We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!
In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.
Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.
So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!
Read More “Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns”
We’re back with Part 2 of our 4-part series on tweaking your holiday email campaigns for extraordinary results!
In Part 1, we talked about the “usual suspects”: how to craft compelling subject lines and use personalization to get your subscribers’ attention during this very busy time of year. If you missed that post, you can read it here. And make sure you scroll all the way to the end – we included a handy list of key dates to help you with your holiday campaign planning!
And now, on to Part 2. It’s all about the importance of setting campaign goals before your emails go out, so you have a defined way to measure their success.
Ready? Get set… Goals!
Read More “Part 2: Tactical Tweaks to Elevate Your Holiday Email Campaigns”
The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.
We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.
Read More “Tactical Tweaks To Elevate Your Holiday Email Campaigns”
Clickstream and interest tracking enable you to gain valuable insights into what visitors to your site are doing, and as a result, how effective your email campaigns really are. By applying this knowledge, you can craft more powerful campaigns – and see significant improvement in your results.
Read More “Clickstream and Interest Tracking: How They Can Help Your Email Campaigns Succeed”
Is achieving your email marketing goals becoming more and more challenging? It might be time to take a look at whether your current ESP is still meeting your needs.
Are you experiencing any of the following issues?
Read More “Time To Switch To A New ESP? Here’s What You Need To Know”
If you want to increase email engagement, you can’t just send more email. Instead of getting a better response, you are just increasing your email sending frequency. It takes more than just, well, sending more to see a positive change in your email campaigns.
Try out the following tips to boost your email subscriber engagement…
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