Marianne Cellucci

Improve Data Quality by Verifying Email Addresses

Posted by Marianne Celluccion February 7, 2013April 16, 2014in Email Delivery & Deliverability

Email remains a vital piece of contact information across all organizations and, in order to have a successful email campaign, deliverability is key. Ensuring email addresses are accurate allows you to get your message delivered to the intended recipients.

In my blog post titled, I’ve sent multiple emails and they’re not making it into my (or my recipients’) inbox!, I covered some of the most common reasons that emails may not be delivered to an inbox. In this post I discuss the benefits of real-time email verification, including:

Join us at the Email Evolution Conference 2013

Posted by Marianne Celluccion January 30, 2013April 16, 2014in Company News

The sixth annual Email Evolution Conference (EEC 2013) takes place February 6-8 at the Fontainebleau Hotel in Miami Beach, Florida. While you’re there be sure to stop by and visit with the Net Atlantic team at booth number #302.

This conference offers 30+ educational sessions and brings together more than 300 email marketing professionals, who are collectively shaping the future of marketing. With four power-packed days of practical advice and useful techniques, you’ll learn the best ways to capitalize on the high ROI this low-cost communication tool can provide—both on its own, and integrated with other channels including social, search, mobile, and video—everything attendees need to meet the challenges of the ever-changing and evolving world of email marketing.

Behavioral Marketing: Subscribers Demand More Personalized Content

Posted by Marianne Celluccion January 24, 2013April 8, 2015in Targeted Email Marketing

Targeting tactics should be a key component of your marketing strategy

Behavioral targeting starts with understanding who your target audience is, what they’re interested in and what their needs are. Crafting your email with their needs in mind will help keep them engaged.

Identifying a target market’s pain points and recognizing differences between groups of customers, is at the heart of marketing. What you think is relevant and what a prospect or customer finds relevant may be two different things.

2013 Boston CIO Leadership Summit

Posted by Marianne Celluccion January 16, 2013April 16, 2014in Company News

Building Strong Relationships with the C-Suite, Adding New Skills and Networking with Peers Essential for Today’s CIOs/IT Leaders

Exceptional CIOs excel at leadership, innovation and transformation. The critical issues confronting transformational leaders as they seek optimal strategies for leveraging technology to drive business growth in rapidly changing markets are the focus of the 2013 Boston CIO Executive Leadership Summit, being held February 13 at the Westin Waterfront, Boston.

The world-class event is produced by HMG Strategy, LLC, a leading global provider of innovative IT leadership, management and technology support. This event is designed exclusively for CIO and IT leaders who want to further their knowledge around IT transformation, innovation and change; who want to build a significant network of business relationships with other IT leaders; and who want to gain the latest insights and best practices for driving increased business value through the use of information technology.

Harness customer data to improve relevancy

Posted by Marianne Celluccion January 10, 2013April 8, 2015in Targeted Email Marketing

Moving into the New Year, marketers will need to make better use of customer data to engage and drive more relevant communications. By gathering insight about customers, marketers can begin to have more meaningful interactions through rich and deep customer intelligence.

Business intelligence data offers immense opportunity to better serve and engage customers. Expanding the customer profile with a combination of transactional and behavioral interaction data collected across multiple channels, empowers marketers to create highly targeted automated messaging. Start by tracking behavioral interactions, such as purchase history, clicks in your emails, and website activity. Use this data to segment your list and create actionable offers that are more integrated, personalized, and relevant across all your marketing activities.

Data Collection Tips to Improve Deliverability

Posted by Marianne Celluccion January 3, 2013April 8, 2015in Email Delivery & Deliverability, Email Marketing Best Practices

The key to an overall data collection strategy is to ensure your data collection methods are sound. The quality of the prospect and
customer data being used to target and personalize your email messaging efforts are only as good as the data used to power them.

There are several actions that your organization should take at the point of data collection to ensure that best practice is achieved in the collection and use of data, including:

Gaining positive consent by using an “Opt-in” checkbox (where the box is unchecked) is preferable to a passive opt-in practice (where the box is pre-checked).
While single opt-in (no confirmation email) remains the most commonly used permission-based mechanism, double opt-in (where a confirmation email is sent to the new subscriber with a link to activate the registration) provides 100% assurance in terms of the validity of the email address and reaffirms that a recipient does want to receive your messaging.

Believe in the Magic of the Season!

Posted by Marianne Celluccion December 18, 2012April 16, 2014in Company News

With the holiday season in full swing, Net Atlantic employees teamed up with the Salem High School Marine Corps Junior ROTC (MCJROTC) in support of the Toys for Tots Program. We wanted to give back to the community and thought that the collection of toys for local children was a perfect way to spread our holiday cheer. We were able to raise more than four dozen toys thanks to the generosity of Net Atlantic employees. It was a great day when the Salem High School Marine Corps Junior ROTC came to join in the fun and pick up the toys to share the magic of Christmas.

The Power of a Good Subject Line: Monitor Your Own Inbox for Inspiration

Posted by Marianne Celluccion December 13, 2012April 16, 2014in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Marketing Strategy

The goal of subject lines is to encourage readers to open your email and take action. For this reason the subject line is one of the most important components of successful promotional emails and newsletters.

Consistently coming up with subject lines that are engaging can be tough. But you don’t need a creative mind to build the perfect subject line. You can get inspiration by monitoring your own inbox and assessing newsletters and promotions that others send to you. More than likely you’re marketed to nearly every day. Take notice of the emails you’re personally opening and why. You can save a lot of time by learning from others. No need to reinvent the wheel! Many of the companies sending you marketing emails have already tested their own subject lines and you can learn from their research.

Making it into the inbox isn’t guaranteed

Posted by Marianne Celluccion December 7, 2012April 8, 2015in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices

As email deliverability has become heavily weighted on user engagement, it’s not enough to ‘spray and pray.’ The importance of creating highly relevant and valuable email content has become the key to keeping subscribers opening, reading and clicking through your emails.

Since engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox or spam folder, consider the following 3 tips when putting together your email marketing plan for 2013:

Moving Beyond Segmentation

Posted by Marianne Celluccion November 28, 2012April 8, 2015in Marketing Strategy

Customer intelligence and behavioral profiling for a more focused email marketing campaign

Last week I discussed tapping into rich subscriber data to deliver a unique customer experience. Grouping customers into one catch-all segment no longer works. A highly targeted email marketing strategy means a higher campaign conversion rate.

When it comes to their online marketing strategies, marketers must increasingly rely on technology to deliver more relevant messages to the right person at the right time.

Read More “Moving Beyond Segmentation”

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