Transforming your data into customer intelligence

Customer data is one of a company’s greatest assets. Yet, this data is often underutilized. Learning about your customers and using that behavioral and transactional data to create more relevant and meaningful customer communications is the key to building and maintaining strong customer relationships.

Email marketing lends itself to tracking so marketers can gain a real-time sense of how well a campaign is performing, and pinpoint problems or areas that need improvement. The challenge a lot of marketers face is how to make sense of all the data and use it effectively. Organizing the data you accumulate from your email campaigns—and making sense if it all—can be daunting. However, developing a better understanding of customer behaviors, attitudes, and preferences enables more effective and relevant messaging.

Email intelligence tactics can help you take your marketing to the next level. For example:

• Identify and segment newly married from empty nesters (these consumers are at distinct phases in their lives)

• Segment by geography (don’t advertise Red Sox baseball caps to New York residents)

• Profile the characteristics of your most profitable customers (buys frequently, high-volume)

• Focus your sales efforts on the leads that meet qualifying criteria (demographics, firmographics)

Discover why email is at the core of a multi-channel marketing strategy.

Forbes.com confirms what we at Net Atlantic already know, email is, was, and will continue to be the core driver of customer engagement. Simms Jenkins, CEO of BrightWave Marketing and author of The New Inbox: Why Email Marketing Is the Digital Marketing Hub in a Social and Mobile World acknowledges that social media is a valuable tool, but it’s not the most effective way to drive sales. “If you have just one bullet left in your gun to sell something, then email should always be that bullet.”

Today’s consumers, in both the B2B and B2C markets, are entrenched in a multifaceted online universe. Information is coming to them from many sources-websites, social, mobile, texts and tweets, press releases, blogs and online ads. The trick is to drive your customers to your content. The information is static until you give them a reason and a mechanism to explore your piece of the universe. What’s the trick? Why, it’s email, of course! Email plays a key role in driving traffic to all other channels.

Why your email subscriber experience should be a priority

Often, we email marketers get so focused on strategy, sends, and stats that we tend to forget that there are folks on the receiving end of our messages who actually read what we write. How much thought have you recently given to them, in terms of what they want to read and what kind of experience they’d like to have?

While it’s important to focus on the aspects of email marketing listed above, it’s important to keep the subscriber experience in the front of our minds as well. Read on to learn why, before we write a word, we should decide what kind of experience we want our readers to have.

Three Popular Email Superstitions – Debunked!

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

What the New Gmail Tabs Mean for Email Marketers

Gmail

You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.

Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?

Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.

10 Email Marketing Tips for 2014 and Beyond

According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!

Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:

How to approach email from a content marketing perspective

How to approach email from a content marketing perspectiveMany marketers see email as a fading, old-fashioned approach to marketing – if they don’t see it as dead altogether – and are instead choosing to focus their efforts on the more glamorous players on the scene: content marketing and social media.

But email is not dead. Not by a long shot. According to the Direct Marketing Association, email has an ROI of around 4,300% (no, that second “0” is not a typo!).

Savvy marketers are figuring out how to move their prospects from social conversation to conversion by incorporating the reach and impact of social media with  the incredible ROI of email. Want to find out how you can do the same? Read on!

How to use your content to get more traffic, fast

According to a recent post on Copyblogger, the best way to increase traffic to your blog is to create well-written posts that contain interesting and/or useful information – and use compelling headlines. Their formula looks like this:

10 ways to get more from Twitter

If you’re like many businesses, you’re probably using Twitter as one of your primary social networks. But how do you know you’re getting all you can out of this popular social tool?

Here are 10 ways you can get more from your Twitter efforts:

5 ways your company can get the most from LinkedIn

LinkedIn Sponsored Updates: Can they work for you?

You probably already use LinkedIn to expand your professional network and stay on top of industry news and trends. But have you thought about maximizing your company’s LinkedIn page as a way to generate leads and gain more influence in your industry?

Here are five things you can do to get started:

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