Getting the most from Google+

Getting the most from Google+

There’s a common misconception out there that nobody uses Google+.
But this absolutely not true. Google+ isn’t just another social network – it’s home to lively, active communities whose users engage deeply and often.

It’s time to explore Google+ and leverage its communities in the interest of building solid and long-lasting relationships with your customers and prospects. Here’s how to get started:

Getting the most out of Facebook

According to Pete Cashmore of Mashable, Facebook is the world’s leading social network, with over 300 million users.

Clearly, using Facebook can be a great way to reach a wide audience with your messages. But how do you get the most out of it?

Build customer relationships and increase sales with social media

If you’re putting any effort at all into social media, you’ve probably asked yourself whether or not it can really help you increase sales.

Well, the answer is yes (Probably. Eventually).

Take the stress out of content marketing

Content marketing can be stressful, but it doesn’t have to be.

The key is doing the necessary work before you write a single blog post. That work consists of four separate but equally important tasks:

Beyond the Inbox: Adding Content Marketing to the Mix

Maybe your email campaigns are no longer delivering the results you’ve come to expect. Or maybe you’ve been trying to grow your email list, but new subscribers have been few and far between.

So you’ve given it a lot of thought, and have decided to try something different. You’re ready to go beyond the inbox, and add content marketing to overall marketing strategy.

Not sure where to start? Here are five steps to get you going:

1. First and most importantly: Gain a deep understanding of your target audience. Some key questions to ask yourself:

  • How well do you  know your audience?
  • What are their interests?
  • Which blogs or other content are they already consuming?
  • What do they want?
  • What are their problems, and how can you help solve them?

2. Once you have the answers to the questions above, you can start brainstorming content ideas. Your content should be targeted to your audience, and their problems and interests, but beyond that, don’t limit yourself. Think big in regards to the kinds of topics and categories you might cover. And don’t forget to consider the various ways you can communicate your work as well: blog posts/articles, videos, webinars, infographics…

3. Set up an editorial calendar to organize your content production strategy. We recommend looking at all of your upcoming marketing initiatives, and planning your content marketing efforts around them, so that you’re communicating consistent and related messages across all channels. This reinforces your messaging and ensures that your target audience won’t be confused about who you are or what you do. Advance planning is key to successful content publication (more on that in a future post).

4. If you choose, you can ask for content contributors from throughout your organization. This helps distribute the workload and will provide your readers with different perspectives, which can be a real plus. Just make sure you give your volunteers some guidelines around content creation so they have something to go on when getting started. In addition, you may need to edit their work in order to keep  voice and style consistent.

5. Analyze the results of your efforts and commit to continuously revising and improving upon your strategy. If you don’t measure your results, you’ll have no idea whether your efforts are paying off. Take the time to determine which stats matter most to your business, and then use tools like Google Analytics, Facebook Insights, etc. to measure performance. It doesn’t have to be complicated, especially at first.

We hope these  tips have been helpful. Feel free to leave your comments and suggestions for additional tips below!




What’s so great about content marketing, anyway?

You’ve probably noticed by now that consumers are not responding as they once did to traditional marketing strategies and techniques.

They fast forward through commercials, ignore banner ads on websites, and are skeptical of – if not downright put off by – any overt attempt by a company to “win their business” or even get their attention.

So what’s a business to do? How are you supposed to attract new prospects and customers if you can’t market to people anymore (at least, not in the way you used to)?

Simple Ways to Build Your Email List – Part 2

With all the noise out there – from blogs to social media to email to ads and more – it’s more important than ever to integrate your inbound marketing efforts.

You need to provide a consistent message to your customers and prospects across all of your marketing channels, so they don’t get confused about who you are or what you do. In addition, your message can make a greater impact and have a wider reach if people see it in more than one place.

5 Ways to Segment Your Email List

5 Ways to Segment Your Email List

You know segmenting your email list can bring you exponentially better results by improving deliverability and increasing click-through and conversion rates. And you know that more and more consumers expect to receive emails that are personalized and tailored to their interests. But maybe you’re not sure where to start, because there are so many ways to “slice and dice” subscriber information.

Fear not: We’re here to help!

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