Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

One Size Fits All is A Thing of The Past

Posted by on in Email Templates, Design & Layout

Now that a significant number of people read their email on devices other than a computer (be they smartphones, tablets, smartwatches and the like), you’ve got to wonder if the email you’re sending to them is optimized for their particular viewing experience. And we’re not talking about the email content here but its actual layout and presentation. Will the gorgeous 800 pixel wide email you just made look just as gorgeous on an iPhone when it’s proportionately shrunken down to a width of 250 pixels so that it can fit on so teeny tiny a screen? Will the design scale (and rescale itself) effectively when viewed on an Android tablet when you switch it back and forth between landscape and portrait views? Will your One Size Fits All design successfully do its job and actually fit to accommodate all sizes? Probably not.

Enter: Responsive Design.

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Announcing Winner of KRUPS XP1500 Espresso/Coffee Maker

Posted by on in Company News

In appreciation for visiting Net Atlantic’s booth at the 2014 Email Evolution Conference, we invited visitors to enter our drawing for a FREE KRUPS XP1500 Espresso/Coffee Maker.

For those of you who stopped by to say hello and participate in the contest…thank you!

The winner is: Joseph Ricci of RIMS, the risk management society. Joseph, be on the lookout…you should receive the product by February 15th.

Caffeinate Your Campaigns!

Are your decaffeinated campaigns putting your target audience to sleep? As an email marketing professional, you write a lot of email and no doubt the quality of your content is affected by how much energy you can pack into that email. So why not try Net Atlantic to energize your Email Marketing!

Contact us at (877) 263-8285.

 

 

Join us at the Email Evolution Conference 2014

Posted by on in Industry News

The seventh annual Email Evolution Conference (EEC 2014) takes place January 22-24 at the InterContinental Hotel Miami. While you’re there be sure to stop by and visit with the Net Atlantic team at booth #301.

Email Empowers: Email is the Core of the Digital Marketing Ecosystem. The event will have four major components: two workshops; a three-track educational conference, including both traditional seminar formats, ask the experts, and elements of peer-to-peer learning; an interactive area that will showcase the sellers of email tools, technologies, services and infrastructure; and networking gathering for all levels of marketing professionals.

While email is still a heavy hitter among marketing channels, it is the integration of email with other channels that is having the most impact. Email is the backbone of the integrated, digital media platform that is paramount to success. EEC is designed for the mid-to-senior level marketer who is searching for on-the-job marketing solutions.

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The Spirit of Giving

Posted by on in Company News

Earlier this month, Net Atlantic employees teamed up with the Salem High School Marine Corps Junior ROTC (MCJROTC) once again to take part in their Toys for Tots Program. We had such a great turnout last year that we wanted to get involved once more, embracing the opportunity to give back to the community and spread holiday cheer through the spirit of giving. And thanks to the generosity of Net Atlantic employees, our Volunteer Committee was able to amass over fifty toys to be given to local children of all ages! When the Salem High School Marine Corps Junior ROTC came to pick up the toys, we made it a bit of an occasion with photos, small speeches, laughter and merriment. In the end, they walked away hefting two large boxes filled to the brim with many, many playthings.

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Net Atlantic Organizes Used Jean Drive to Benefit Local Organizations

Posted by on in Company News

Net Atlantic Organizes Used Jean Drive to Benefit Local OrganizationsNet Atlantic’s Volunteer Committee organized a “Used Jean Drive” to benefit two local organizations: The North Shore Moving Market (formerly St. Joseph’s Food Pantry) and Harvest of Hope Used Furniture Thrift Shop.

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Transforming your data into customer intelligence

Posted by on in Marketing Strategy

Customer data is one of a company’s greatest assets. Yet, this data is often underutilized. Learning about your customers and using that behavioral and transactional data to create more relevant and meaningful customer communications is the key to building and maintaining strong customer relationships.

Email marketing lends itself to tracking so marketers can gain a real-time sense of how well a campaign is performing, and pinpoint problems or areas that need improvement. The challenge a lot of marketers face is how to make sense of all the data and use it effectively. Organizing the data you accumulate from your email campaigns—and making sense if it all—can be daunting. However, developing a better understanding of customer behaviors, attitudes, and preferences enables more effective and relevant messaging.

Email intelligence tactics can help you take your marketing to the next level. For example:

• Identify and segment newly married from empty nesters (these consumers are at distinct phases in their lives)

• Segment by geography (don’t advertise Red Sox baseball caps to New York residents)

• Profile the characteristics of your most profitable customers (buys frequently, high-volume)

• Focus your sales efforts on the leads that meet qualifying criteria (demographics, firmographics)

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Discover why email is at the core of a multi-channel marketing strategy.

Posted by on in Marketing Strategy

Forbes.com confirms what we at Net Atlantic already know, email is, was, and will continue to be the core driver of customer engagement. Simms Jenkins, CEO of BrightWave Marketing and author of The New Inbox: Why Email Marketing Is the Digital Marketing Hub in a Social and Mobile World acknowledges that social media is a valuable tool, but it’s not the most effective way to drive sales. “If you have just one bullet left in your gun to sell something, then email should always be that bullet.”

Today’s consumers, in both the B2B and B2C markets, are entrenched in a multifaceted online universe. Information is coming to them from many sources-websites, social, mobile, texts and tweets, press releases, blogs and online ads. The trick is to drive your customers to your content. The information is static until you give them a reason and a mechanism to explore your piece of the universe. What’s the trick? Why, it’s email, of course! Email plays a key role in driving traffic to all other channels.

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9 Tips for Keeping a Healthy Email List

Posted by on in Email Marketing Best Practices

According to MarketingSherpa, the average email list depreciates by 25% every year. To improve email deliverability you need to scrub your email list to reduce duplicate, invalid, dead, and bogus emails. Like a good spring and fall cleaning, scrub your list every six months to keep your email list healthy.

Follow these 9 tips for keeping a healthy email list:

Tip #1 – Don’t purchase lists. Don’t purchase lists from third parties. Sure, it has short term benefits but it negatively affects your delivery and sender reputation in the long-run. Recipients are much more likely to hit the “spam” button when they receive email from an unknown source. Very few good leads or good results come from purchased lists.

Tip #2 – Remove alias emails. Alias addresses are things like contact@company.com or support@company.com. Many ESPs are not successful at delivering to these types of addresses because not all of the email addresses associated with the alias has opted in to receive communication from you.

Tip #3 – Keep your suppression list. List suppression means that subscribers have been added to the list because they have been unsubscribed, or emails sent to the email address have bounced. With these inactive subscribers flagged in your account as “suppressed,” it prevents any further emails being sent to them.

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Why your email subscriber experience should be a priority

Posted by on in Email Marketing Best Practices

Often, we email marketers get so focused on strategy, sends, and stats that we tend to forget that there are folks on the receiving end of our messages who actually read what we write. How much thought have you recently given to them, in terms of what they want to read and what kind of experience they’d like to have?

While it’s important to focus on the aspects of email marketing listed above, it’s important to keep the subscriber experience in the front of our minds as well. Read on to learn why, before we write a word, we should decide what kind of experience we want our readers to have.

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Three Popular Email Superstitions – Debunked!

Posted by on in Marketing Strategy

It’s Friday the 13th! Many people in western culture are superstitious about today’s date.

But is Friday the 13th really an unlucky date, or have we simply believed in the idea for so long that it feels true? And how, exactly, does all this relate to email marketing? Read on to find out!

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