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Category: Mobile Optimization

27Dec

White Paper: 7 Simple Steps for B2B Email Success

Posted by egianoulison December 27, 2017January 26, 2018in Content Marketing, Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content, List Building Strategies, Marketing Strategy, Mobile Email Marketing, Mobile Optimization

Watching thousands of clients send billions of email marketing emails over two decades, it becomes easy to identify effective strategy and powerful money-making business models and approaches. In fact, making money with B2B (business to business) email can be broken down to seven simple steps.

In the new whitepaper, How to Make Money With B2B Email Marketing in 7 Simple Steps, company Founder & CEO Andrew Lutts identifies these steps for the reader, and includes 17 external resources that the reader can utilize to deploy the successful email marketing model.

“In reality, the steps are fairly straightforward,” said Lutts. “The problem is, most marketers don’t demonstrate the patience to fine-tune the strategy for their product or service and optimize results to make real money. Sometimes, they give up just before getting the mix right. If they only knew how close they really were to making it work in a big way.”

To download and read the free whitepaper visit: https://www.netatlantic.com/resources/email-marketing-whitepapers

 

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17Mar

To Test or Not to Test: That is the Question

Posted by Steven O'Brienon March 17, 2016in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Marketing Testing, Marketing Strategy, Mobile Email Marketing, Mobile Optimization, Subject Line Best Practices

Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:

If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?

Read More “To Test or Not to Test: That is the Question”

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14Jan

RED Is Coming! Responsive Email Designer

Posted by Karen Frascaon January 14, 2016in Company News, Design & Layout, Email Engagement, Email Marketing Best Practices, Email Templates, Email Templates, Design & Layout, Mobile Email Marketing, Mobile Optimization, Net Atlantic News

Want to easily create and send emails that will display perfectly on any device?

The wait for our Responsive Email Designer (RED) is almost over!

Stay tuned…

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18Dec

It’s Time To Get Responsive (Design)

Posted by Karen Frascaon December 18, 2015November 17, 2020in Design & Layout, Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices, Email Templates, Email Templates, Design & Layout, Mobile Email Marketing, Mobile Optimization
Responsive Email Designer

The buzz about responsive design is getting louder – and for good reason. According to MarketingTechBlog, mobile email opens have increased by 180% in the last three years.

That means you need to make sure your emails are going to look great and function beautifully for all those mobile users. How? Read on!

Read More “It’s Time To Get Responsive (Design)”

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06Oct

Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns

Posted by Karen Frascaon October 6, 2015in Design & Layout, Email Engagement, Email Marketing Best Practices, Email Marketing Content, Email Templates, Email Templates, Design & Layout, Marketing Strategy, Mobile Email Marketing, Mobile Optimization
Over-The-Top Christmas Decor

We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!

In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.

Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.

So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!

Read More “Part 3: Tactical Tweaks To Elevate Your Holiday Email Campaigns”

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