You want to include that beautiful photo you took, or that gorgeous artwork you created, in your latest mailing. Your image is so good, you can’t wait for everyone to see it. But there’s a problem: when your email goes out, all your subscribers see is a blank space where your image was supposed to be, along with this message:
So what happened??
Yes, it’s true. My grandmother knew a lot about email marketing and acquiring new customers – even though she never had an email address or even opened an email, and certainly never worked in someone’s digital marketing group handling customer acquisition budgets.
So how is it possible?
Recently, I was reading some articles about William Shakespeare (stay with me here, folks!), which led to some posts that discussed whether he revised his plays, how many revisions there were, and how they evolved from first draft to finished masterpiece. Since I’m such a geek about email, I started wondering:
If Shakespeare had a mailing list, would he have tested different versions of his plays to see which one got the best response?
During our 20 years in the business, we’ve gotten every kind of support call imaginable from customers who have gotten themselves into all kinds of tricky email marketing situations.
To help you avoid the same scenarios, I thought I’d put together a list of best practices you should always implement in your email marketing program. I’m also including some things you should never do. The idea is to help save you time, avoid mistakes and preserve your sender reputation.
Now available: Our brand-new, FREE Expert’s Guide to Email Marketing!
You’ve done the batch-and-blast thing. You know how to segment your list to get better results. And you know that getting more in-depth metrics and stats from your campaigns is the key to your success – both now and in the future.
So it goes without saying that you’ve moved past entry-level solutions. But what’s next?
It’s almost Halloween, and we have a treat for you!
Net Atlantic Founder and CEO Andrew Lutts has written a brand-new white paper: The Single Most Successful Email Marketing Business Model: The Magic of 3, Explored and Explained.
In this paper, Andy explains the most successful email marketing business model he’s come across in his more than 15 years of email marketing experience – and how to use that model to achieve greater success with your email campaigns.
It’s already time to wrap up our 4-part series on how to tweak your holiday email campaigns for your most successful season ever!
Here’s a quick review: In Part 1, we discussed the effectiveness of creating compelling subject lines and using personalization in your holiday emails. In Part 2, we talked about how to set the right goals for your holiday email campaigns. And, in Part 3, we reviewed how important the look and feel of your emails can be, especially during the holiday season. If you missed any of those posts, we encourage you to go back and give them a look.
Now, in Part 4, we’ll discuss why sending an email once is not enough if you want to reach as many of your subscribers as possible. Why? Read on to find out!
We hope you’ve been enjoying our series on how to tweak your holiday campaigns for success!
In Part 1, we talked about creating compelling subject lines and using personalization as a way to stand out in the inbox during the holidays. In Part 2, we discussed how to set the right goals for your holiday email campaigns.
Now, in Part 3, we’ll discuss why looks matter. No, we’re not being shallow! When it comes to email, the look and feel is very important – especially during the holiday season. Lending some visual pizzazz to your messages is a great way to let your subscribers know that you’re ready to help them celebrate.
So what’s the best way to show your readers that vibrant holiday spirit – without overshadowing your brand or distracting them from your call to action? Read on to find out!
The leaves are beginning to turn, the days are cool and crisp, and Halloween is right around the corner (a pretty big deal here in Salem, MA!). Autumn has arrived – and that means the holiday season is coming up fast.
We know all you experts are on top of your holiday email marketing strategy. But everyone could use a little help preparing for one of the busiest times of year, so we thought we’d post some tactical tweaks you can use to create campaigns that will really knock your customers’ socks off – and maybe win you some new ones, too.