You’ve probably noticed by now that consumers are not responding as they once did to traditional marketing strategies and techniques.
They fast forward through commercials, ignore banner ads on websites, and are skeptical of – if not downright put off by – any overt attempt by a company to “win their business” or even get their attention.
So what’s a business to do? How are you supposed to attract new prospects and customers if you can’t market to people anymore (at least, not in the way you used to)?
Read More “What’s so great about content marketing, anyway?”
With all the noise out there – from blogs to social media to email to ads and more – it’s more important than ever to integrate your inbound marketing efforts.
You need to provide a consistent message to your customers and prospects across all of your marketing channels, so they don’t get confused about who you are or what you do. In addition, your message can make a greater impact and have a wider reach if people see it in more than one place.
Read More “Simple Ways to Build Your Email List – Part 2”
Here’s a little secret…
There’s a really easy way to build up your email list. It takes very little time to implement, there’s no learning curve, and it can get you results fast.
Read More “Simple Ways to Build Up Your Email List – Part 1”
Last month, JELL-O “hijacked” the commonly used Twitter hashtag #FML.
For those of you who are not fluent in Hashtag, #FML means F*** My Life, and often accompanies frustrated (and sometimes funny) Tweets about something that’s gone horribly wrong in a Tweeter’s life.
Recently, JELL-O adopted the #FML hashtag, re-branded it to mean “FUN My Life”, and created a Twitter campaign around it.
Read More “Is hijacking Twitter hashtags a good idea? JELL-O thinks so.”
How do you determine whether or not an email campaign was successful? Are you spending a lot of time, effort and budget on your email marketing efforts, only to see minimal return on your investment? What parameters are you using to measure your campaign results?
If you’re unsure of the answer to any or all of these questions, it could be time to make ROI a higher priority in your overall email marketing strategy.
Read More “The importance of measuring ROI (and how to improve your campaign results!)”
The key to designing stellar emails that resonate on mobile devices is simplicity. This applies to both the visual and verbal aspects of your message.
A lot of “noise”, like busy images, too much text, multiple calls to action, etc., will only overwhelm the reader. People don’t have the time or inclination to scroll through an overly detailed message to get to the point. And if the point of the email is not immediately apparent, they’ll delete it almost as soon as they open it.
Read More “Mobile Monday (on Tuesday!): Keep it simple. Focus on a single call to action”
You’ve probably heard a lot about “joining the conversation” and “building relationships” in the context of social media, but have you considered how these ideas could apply to your email marketing strategy? It might be time to give it some serious thought.
Periodic emails updating your subscribers about what you and/or your organization have going on may no longer be enough to get you the results you want. You need to start engaging your customers and prospects in an ongoing dialogue in order to create lasting relationships.
Read More “How to build great relationships with dialogue marketing”
A few years ago, we here at Net Atlantic looked at our industry, our marketplace, and the array of new technologies rising up to serve them. At the time, it was clear that social media platforms were going to have an effect on email marketing, even though nobody could predict exactly how.
Today, it’s obvious that email marketing is no longer the standalone method for reaching your core audience. It’s one tool in the drawer, and it’s part of a larger array of options for reaching subscribers.
Read More “If you need fresh email marketing ideas, we’ve got them”
Over the last two weeks, we’ve been talking about the first R: Reputation and why it’s important to build a good one (you can check those posts out here and here). Today, we’re going to focus on the next “R”: Relevancy.
You might be sending out well-written, beautifully designed emails every week, but are they resonating with your customers? Are you sending generic, one-size-fits-all emails, or are you segmenting your list and sending specific, relevant messages to each group?
You can probably guess which of the above choices is going to get you the best results.
Read More “One size fits all? Not when it comes to email marketing.”
The managing of customers in your database is of equal if not greater importance than the management of the products and services you generate. Careful monitoring and review of the relationship fostered between you and your customers plays a critical role in retaining their business. Consider how wants and needs might differ among them, and how those differences might influence their purchasing patterns and behaviors. Over time, it becomes apparent that some customers are more valuable than others and purchase more often and make larger purchases (and by that same logic, it may be revealed that other customers may not be worth quite as much as the attention they have been receiving thus far). So it’s important for companies to understand the needs of customers within different profitability tiers and adjust their service levels accordingly.
Read More “Differentiate customers, not just products”