How to use social media to boost your search rankings

How to use social media to boost your search rankingsThings are changing in the world of SEO. Building backlinks to your site increases your brand’s credibility – and a great way to build those backlinks is through social media.

Now is the time to harness the power of social media to improve your search rankings.  Here’s how:

8 great ways to use images in social media posts

When you include them in your social posts, “photos get 7 times more likes and 10 times more shares than links,” according to Dan Zarrella.

With that in mind, here are 8 great ways to use photos and images in your posts to get more likes, comments and shares:

4 tips for using Twitter to grow your email list

Using Twitter to grow your email list

If you’ve been following the blog for the last several weeks, you’re probably aware of how to use social media to grow your email list – and how to use your email list to get more followers and fans on your social networks.

So now it’s time to get a little bit more specific. Here are four easy tactics you can start using today to boost your email sign-ups:

You got the Facebook “Like” – Now what?

You got the Facebook "Like" – Now what?

Getting those coveted “likes” for your Facebook page is great – but it’s only the beginning.

So what do you do next?

Read on for 5 tips on how engage your new Facebook fans and keep them coming back.

Do Facebook Ads, Sponsored Stories, and Promoted Posts Really get Results?

You got the Facebook "Like" – Now what?

Did you know that when you publish a Facebook post, only 10 – 16% of your fans will see it? That means that if you have 500 fans, fewer than 1/5 of them are seeing a given post.

So what’s a brand to do?

3 tips for determining the right social media mix for your business

Over the last couple of weeks, we’ve discussed how you can get the most out of some of the most popular social media channels: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

Depending on your goals, however, managing your social networks could turn into a full-time job. The good news is that, contrary to what many social media advocates would tell you, there’s no law that says you have to use all of them. So how do you figure out which one(s) to focus on first?

10 ways to get more from Twitter

If you’re like many businesses, you’re probably using Twitter as one of your primary social networks. But how do you know you’re getting all you can out of this popular social tool?

Here are 10 ways you can get more from your Twitter efforts:

5 ways your company can get the most from LinkedIn

LinkedIn Sponsored Updates: Can they work for you?

You probably already use LinkedIn to expand your professional network and stay on top of industry news and trends. But have you thought about maximizing your company’s LinkedIn page as a way to generate leads and gain more influence in your industry?

Here are five things you can do to get started:

Getting the most from Google+

Getting the most from Google+

There’s a common misconception out there that nobody uses Google+.
But this absolutely not true. Google+ isn’t just another social network – it’s home to lively, active communities whose users engage deeply and often.

It’s time to explore Google+ and leverage its communities in the interest of building solid and long-lasting relationships with your customers and prospects. Here’s how to get started:

Net Atlantic CIO Sue Bergamo on Embracing Team Diversification

Net Atlantic CIO Sue Bergamo shares her wisdom with next generation of IT professionals

In a recent article published in The Boston Business Journal/MassHighTech, Net Atlantic CIO Sue Bergamo discussed the importance of diversification in creating happy and productive teams that fit perfectly within your organization.

Co-written with Roberta Matuson, president of Matuson Consulting, the article looks at real-life issues that can directly impact a team’s spirit.

Read the full article here and learn: