Email Marketing Blog

HTML Email: The Perils of Copy ‘n Paste (Part I)

Posted by Miller Ramoson March 17, 2011April 8, 2015in Email Templates, Design & Layout2 Comments

While the title may sound like some sort of Hardy Boys mystery (albeit a genre-confused tale involving electronic mail and word processing), it’s really only the preface for a more mundane happening involving two other lesser-known but widely-used siblings: Control-C and Control-V.

These days, copying and pasting text from one document to another is a pretty standard practice. Come on, admit it – you do it. I do it. Anyone who knows how to type does it. There’s no shame here. It’s one of the greatest editing shortcuts that technology has afforded us since the advent of sliced bread*. And given that content is written in and comes at us in a variety of formats, it’s no wonder that we copy ‘n paste with abandon. But take heed, gentle reader, for I’m about to tell you that there lies some modicum of danger in this very act.

Email Newsletters: Start With A Plan

Posted by Miller Ramoson March 2, 2011April 16, 2014in Email Engagement, Email Marketing Best Practices, Marketing Strategy

When folks set out to do an email newsletter, they sometimes get so excited about sending the thing out as quickly as possible before it’s even made that they often trip on their own feet in the process of trying to do so. This usually involves some semblance of a design, the acquiring of pretty, pretty pictures and the slapping together of some equally pretty, pretty text. Sadly, this often leads to shoddy implementation and the disorganized execution of something that may quite possibly leave a long-lasting and negative impression on its recipients. That said, at the onset of such a project, be sure to take a deep breath and spend a not insignificant amount of time coming up with a plan. You can hover over that Send button with that twitchy mouse finger of yours all you want but you shouldn’t click just yet.

Why? Because what you send out to your readership should be great. Right?

Goodmail Closes: What Does This Mean for Senders?

Posted by Net Atlantic Marketingon February 3, 2011April 16, 2014in Industry News

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.

Why Attend Conferences and Trade Shows?

Posted by Marianne Celluccion January 21, 2011April 16, 2014in Industry News

Conferences and trade shows offer the highest potential to create new business opportunities, keep current on the latest industry trends, extend your professional network, and develop client and vendor relationships.

Despite a slower economy in 2009 and a bit of 2010, recession is not a time to pull back. It’s a time to work smarter, work harder, and improve your own professional development to maintain your competitiveness. Attend conferences and trade shows to stay fresh on what’s new and exciting, keep up to date on new and emerging technologies, and seek solutions. 2011 offers a host of trade shows to choose from, including:

Marketing Sherpa’s Email Marketing Summit (Las Vegas, NV) Jan 24-26
Email Evolution Conference (Miami, FL) Jan 31-Feb 2
Mobile Insider Summit (Key Biscayne, FL) Feb 2-5
Marketing World 2011 (New York, NY) Feb 8-10
Search Marketing Expo (San Jose, CA) Mar 8-10
Think Mobile from Media Bistro (NYC) April 7-8
AD:TECH Conference (San Francisco, CA) Apr 11-13
NEDMA Annual Conference & Exposition (Waltham, MA) May 11-12

See if any of them make sense to you. We can’t guarantee what your results will be if you attend, but we feel that it makes more sense than ever to keep up with the changes, progress and evolution of our dynamic industry.

StrongMail is for Everyone

Posted by Net Atlantic Marketingon December 7, 2010April 8, 2015in Company News

I love StrongMail. StrongMail’s email marketing platform, Message Studio, is one of the most modern and versatile interfaces I have ever used. And that’s saying a lot.

I’ve butted heads with more email marketing tools than I can remember, and a lot of them barely scratched the surface of what Message Studio can do.

Read More “StrongMail is for Everyone”

Have You Heard?

Posted by Net Atlantic Marketingon December 1, 2010April 8, 2015in Company News

Have you heard of StrongMail?

Who are they? Oh, only the leader in email marketing technology, with a platform used by some of the largest and best-known companies in the world.

So today, Net Atlantic is pleased to announce that we have partnered with StrongMail. Starting today, we offer StrongMail’s enterprise marketing platform, including Message Studio, with all of the advanced features that make it the most powerful email marketing solution available.

What are these features and why would you use them?

How about unlimited dynamic segmentation? You use it for highly personalized messages and complex automated sending.
And database integration? Seriously, it is extremely likely that StrongMail integrates with the CRM tool or customer database you are already using.
Social Media? What’s that good for? How about reaching a previously impossible level of engagement with your customer base? StrongMail’s Social Studio lets you figure out who is listening in the social realm, and gives you the tools to reach out to them.
What about Web Analytics? Would you like to know who is visiting your site, where they came from, what campaign sent them there, and what they are doing?

Why your email should rhyme (from time to time)

Posted by Net Atlantic Marketingon November 22, 2010April 8, 2015in Email Engagement

One thing to do when your writing is true
is to use it to always engage.

Your customers love to receive from above
some new insight on what’s all the rage.

If there is a trend you will need to defend
why you’re standing outside looking in.

Here’s a quick tip, if you run a tight ship
you’ll get noticed above all the din.

Email: The Backbone of Marketing

Posted by Net Atlantic Marketingon November 4, 2010April 8, 2015in Marketing Strategy

Email Marketing is the backbone of your marketing strategy Ever have a BGO?

It means “Blinding Glimpse of the Obvious”. It’s a term popularized in the 1980s, but it’s still around today. Sometimes, something freakishly obvious to everyone just needs to be pointed out. Well, here’s one:

The online environment is the media of choice for information consumers.

There, I said it. And what’s more, it’s not going back.

Sending Social Emails Just Got Easier

Posted by Net Atlantic Marketingon October 4, 2010April 16, 2014in Social Media Marketing

Really, it’s a cinch:

Bottom line: when you create a mailing, use the Insert URL feature to place the social media tags you need where you want it in your email. Your readers click the tags and share the email’s permalink with the social media platform of their choice. It really is that simple!

Find out more about social media email sharing.

Can You See Me Now?

Posted by Net Atlantic Marketingon September 22, 2010April 8, 2015in Email Marketing Best Practices, Mobile Email Marketing, Social Media Marketing

I am the proud owner of a Blackberry (an older Blackberry) but nonetheless I am constantly connected to my email, social networks and even my family members who still prefer to talk over text.

When I open my mailbox and browse through the partial ‘From:’ addresses and bits of subject lines, if I recognize the sender from the first 8 letters of their company name, and they have managed to intrigue me with the first 8 or 9 letters of their subject line, voilà… I open the email within seconds of receiving it. I find out about huge clearance sales, the release of concert tickets and maybe even block space on my calendar for an appealing Webinar.

However, more often than not when I open my “Don’t Miss…” email I end up staring at a white box with a grey border that simply states “Blank”.

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

What are these features and why would you use them?

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this:

Share this:

Like this: