HTML Email: The Perils of Copy ‘n Paste (Part I)

While the title may sound like some sort of Hardy Boys mystery (albeit a genre-confused tale involving electronic mail and word processing), it’s really only the preface for a more mundane happening involving two other lesser-known but widely-used siblings: Control-C and Control-V.

These days, copying and pasting text from one document to another is a pretty standard practice. Come on, admit it – you do it. I do it. Anyone who knows how to type does it. There’s no shame here. It’s one of the greatest editing shortcuts that technology has afforded us since the advent of sliced bread*. And given that content is written in and comes at us in a variety of formats, it’s no wonder that we copy ‘n paste with abandon. But take heed, gentle reader, for I’m about to tell you that there lies some modicum of danger in this very act.

Goodmail Closes: What Does This Mean for Senders?

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.

Why Attend Conferences and Trade Shows?

Conferences and trade shows offer the highest potential to create new business opportunities, keep current on the latest industry trends, extend your professional network, and develop client and vendor relationships.

Despite a slower economy in 2009 and a bit of 2010, recession is not a time to pull back. It’s a time to work smarter, work harder, and improve your own professional development to maintain your competitiveness. Attend conferences and trade shows to stay fresh on what’s new and exciting, keep up to date on new and emerging technologies, and seek solutions. 2011 offers a host of trade shows to choose from, including:

See if any of them make sense to you. We can’t guarantee what your results will be if you attend, but we feel that it makes more sense than ever to keep up with the changes, progress and evolution of our dynamic industry.

StrongMail is for Everyone

I love StrongMail. StrongMail’s email marketing platform, Message Studio, is one of the most modern and versatile interfaces I have ever used. And that’s saying a lot.

I’ve butted heads with more email marketing tools than I can remember, and a lot of them barely scratched the surface of what Message Studio can do.

Have You Heard?

Have you heard of StrongMail?

Who are they? Oh, only the leader in email marketing technology, with a platform used by some of the largest and best-known companies in the world.

So today, Net Atlantic is pleased to announce that we have partnered with StrongMail. Starting today, we offer StrongMail’s enterprise marketing platform, including Message Studio, with all of the advanced features that make it the most powerful email marketing solution available.

What are these features and why would you use them?

  • How about unlimited dynamic segmentation? You use it for highly personalized messages and complex automated sending.
  • And database integration? Seriously, it is extremely likely that StrongMail integrates with the CRM tool or customer database you are already using.
  • Social Media? What’s that good for? How about reaching a previously impossible level of engagement with your customer base? StrongMail’s Social Studio lets you figure out who is listening in the social realm, and gives you the tools to reach out to them.
  • What about Web Analytics? Would you like to know who is visiting your site, where they came from, what campaign sent them there, and what they are doing?

Email: The Backbone of Marketing

Email Marketing is the backbone of your marketing strategyEver have a BGO?

It means “Blinding Glimpse of the Obvious”. It’s a term popularized in the 1980s, but it’s still around today. Sometimes, something freakishly obvious to everyone just needs to be pointed out. Well, here’s one:

The online environment is the media of choice for information consumers.

There, I said it. And what’s more, it’s not going back.

Sending Social Emails Just Got Easier

Really, it’s a cinch:

Bottom line: when you create a mailing, use the Insert URL feature to place the social media tags you need where you want it in your email. Your readers click the tags and share the email’s permalink with the social media platform of their choice. It really is that simple!

Find out more about social media email sharing.

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