One thing to do when your writing is true
is to use it to always engage.

Your customers love to receive from above
some new insight on what’s all the rage.

If there is a trend you will need to defend
why you’re standing outside looking in.

Here’s a quick tip, if you run a tight ship
you’ll get noticed above all the din.

A blog post is fine and to tweet is divine if you have something special to say.
If you don’t, that’s alright, let it stew for a night and then post it on some other day.

It’s best to impress but I have to address that the substance is critical too.
It’s important to learn what makes good mailings earn the response that they bring to your crew.

It’s all about opens and clicks and you’re hopin’ that somebody buys what you sell.
If your email succeeds you’ll get plenty of leads and the winners are easy to tell.

An expert campaign just may help you attain the strong growth that executives seek.
So make sure to try to keep quality high and your emails performing at peak.

It’s not always easy to stop being cheesy with gimmicks and mischievous jokes.
There may come a time when you’ll look to a rhyme just to shake up the marketing folks.