Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

Tools for Monitoring Social Buzz

Posted by on in Social Media Marketing

Social ‘Buzz’, or user-generated content, contains valuable data, so keeping tabs on buzz about your brand is critical. Even if your company is not directly involved in social media, your customers most likely are, and their conversations about your brand could be affecting your bottom line. Twitter, Facebook and other social media outlets provide a direct line of communication between your brand and consumers. This channel should be treated with as much care as any other form of feedback from customers; just like live chat or direct phone support.

If people have something to say, and a place to say it, they’re going to. Like it or not, your buzz is your brand.

So what can you do about it?

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HTML Email: The Perils of Copy ‘n Paste (Part II)

Posted by on in Email Marketing Best Practices, Email Templates, Design & Layout2 Comments

In my last blog post, I played the part of the copy and paste doomsayer, warning all of the dangers inherent in the act of, well, copying and pasting. In particular, I discussed how, with that simple editing function, invisible metadata that has a rightful place in the source document can find its way into the HTML describing your email communications, (where it has no right to be in whatsoever) producing junk code.

Not to be a hater but here’s another reason to be mindful when indiscriminately copying and pasting into your code: junk characters.

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Are you monitoring your brand buzz?

Posted by on in Social Media Marketing

And if not, why not?

Social media has given your customers a place to voice their opinions, concerns, frustrations and praise about your brand, products, and services. The most tech-savvy are using social networking sites like Twitter and Facebook, news websites, blogs, product review websites, and other sites where there is social interaction to publicize their thoughts and feelings with the world. This means companies like yours now have an unparalleled opportunity for engaging and connecting directly with these consumers in real-time.

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HTML Email: The Perils of Copy ‘n Paste (Part I)

Posted by on in Email Templates, Design & Layout2 Comments

While the title may sound like some sort of Hardy Boys mystery (albeit a genre-confused tale involving electronic mail and word processing), it’s really only the preface for a more mundane happening involving two other lesser-known but widely-used siblings: Control-C and Control-V.

These days, copying and pasting text from one document to another is a pretty standard practice. Come on, admit it – you do it. I do it. Anyone who knows how to type does it. There’s no shame here. It’s one of the greatest editing shortcuts that technology has afforded us since the advent of sliced bread*. And given that content is written in and comes at us in a variety of formats, it’s no wonder that we copy ‘n paste with abandon. But take heed, gentle reader, for I’m about to tell you that there lies some modicum of danger in this very act.

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Goodmail Closes: What Does This Mean for Senders?

Posted by on in Industry News

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.

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Why Attend Conferences and Trade Shows?

Posted by on in Industry News

Conferences and trade shows offer the highest potential to create new business opportunities, keep current on the latest industry trends, extend your professional network, and develop client and vendor relationships.

Despite a slower economy in 2009 and a bit of 2010, recession is not a time to pull back. It’s a time to work smarter, work harder, and improve your own professional development to maintain your competitiveness. Attend conferences and trade shows to stay fresh on what’s new and exciting, keep up to date on new and emerging technologies, and seek solutions. 2011 offers a host of trade shows to choose from, including:

See if any of them make sense to you. We can’t guarantee what your results will be if you attend, but we feel that it makes more sense than ever to keep up with the changes, progress and evolution of our dynamic industry.

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StrongMail is for Everyone

Posted by on in Company News

I love StrongMail. StrongMail’s email marketing platform, Message Studio, is one of the most modern and versatile interfaces I have ever used. And that’s saying a lot.

I’ve butted heads with more email marketing tools than I can remember, and a lot of them barely scratched the surface of what Message Studio can do.

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Have You Heard?

Posted by on in Company News

Have you heard of StrongMail?

Who are they? Oh, only the leader in email marketing technology, with a platform used by some of the largest and best-known companies in the world.

So today, Net Atlantic is pleased to announce that we have partnered with StrongMail. Starting today, we offer StrongMail’s enterprise marketing platform, including Message Studio, with all of the advanced features that make it the most powerful email marketing solution available.

What are these features and why would you use them?

  • How about unlimited dynamic segmentation? You use it for highly personalized messages and complex automated sending.
  • And database integration? Seriously, it is extremely likely that StrongMail integrates with the CRM tool or customer database you are already using.
  • Social Media? What’s that good for? How about reaching a previously impossible level of engagement with your customer base? StrongMail’s Social Studio lets you figure out who is listening in the social realm, and gives you the tools to reach out to them.
  • What about Web Analytics? Would you like to know who is visiting your site, where they came from, what campaign sent them there, and what they are doing?

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