One of the most important aspects of email design is a purposeful call-to-action, as it needs to compel recipients to engage further with your brand. Although all marketing content needs a clear call-to-action, in this post I’m going to focus on calls-to-action (CTAs) for non-profit and political email campaigns.
Read More “Boost Your Non-Profit & Political Email Marketing Click-through Rates”
Pretty much every marketer knows that content is king and, truly, it’s one of the best avenues towards lead generation. But the sad reality we all have to face is the fact that few have both the time and/or the resources to constantly generate all that content all the time. And with multi-channel marketing – blogging, posting on social media and pushing email marketing pieces out, in particular – it’s just content, content, content across the various marketing channels. So, while it’s important to create original pieces, there is a fair bit of value in sharing or resharing existing information as well. Why reinvent the wheel? If there’s already an article, tweet or Facebook post out there that so eloquently states what you’re stumbling to say in your own words, why work so hard to duplicate their same exact efforts?
Read More “Resharing Content: A Valid Multi-channel Marketing Strategy”
Despite the rise of social networking, email is still among the most popular methods that political campaign consultants use to build and rally support. Although social media is a great way to push out content, you can use email to drive membership, foster advocacy, raise awareness and brand visibility.
Read More “Political Email Marketing: Increase Awareness to Increase Votes with Email”
Forrester Research has released an update on its Forrester Wave: Email Marketing Vendors, Q3 2014 report naming StrongView as a top-ranked Email Marketing Vendor in the strategy category. In addition, Strongview received the highest possible scores in categories such as queries and segmentation, campaign performance testing, dynamic content, data integration and security.
Read More “The Forrester Wave™: Email Marketing Vendors, Q3 2014 – Forrester Research, Inc.”
In my last blog post, I played the part of the copy and paste doomsayer, warning all of the dangers inherent in the act of, well, copying and pasting. In particular, I discussed how, with that simple editing function, invisible metadata that has a rightful place in the source document can find its way into the HTML describing your email communications, (where it has no right to be in whatsoever) producing junk code.
Read More “HTML Email: The Perils of Copy ‘n Paste (Part II)”
While the title may sound like some sort of Hardy Boys mystery (albeit a genre-confused tale involving electronic mail and word processing), it’s really only the preface for a more mundane happening involving two other lesser-known but widely-used siblings: Control-C and Control-V.
Read More “HTML Email: The Perils of Copy ‘n Paste (Part I)”
I recently read a great article, Email is Still the Best Thing on the Internet, by Alexis C. Madrigal, about the history of email. What struck me was the realization that I was in the industry during that time and remember most of it. So as I read it, I really thought about how far email has come and how well it still plays into today’s current strategies, including multi-channel engagement.
Read More “How Email Fits Into Your Multi-channel Engagement Strategy”
Evergreen content, defined as perpetually relevant, is always fresh, always worth reading and always worth sharing. This blog post, originally published in March of 2011, is just as relevant now as it was then. Newsletters speak directly to the need for you to
nurture your customers so they keep your company top of mind. Planning newsletters so they educate your customers will keep them coming back so that when they are ready to make that next purchase, you will be the de facto vendor.
The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.
Do you know that email has an ROI of 4,300%?1 As of 2014, 182.9 billion emails are sent/received per day, worldwide. 2
As a marketer, in verticals like Higher Education or Political, harnessing the power of email and combining it with Inbound Marketing practices allows you to guide your audience to specific, relevant content. Segmenting your audience based on demographic or behavioral data allows you to tailor your content so that it educates and nurtures them as they move from one stage to the next in their Buyer’s Journey.
Read More “Email Engagement: Inbound Marketing’s Secret Weapon”
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