Engagement – Page 2 – Email Marketing Blog

Infographic: Increase Engagement With Triggered and Transactional Emails

Posted by Net Atlantic Marketingon March 12, 2015November 1, 2016in Infographic, Transactional Email

Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.

3 Quick Changes You Can Make in Minutes to Increase Email Engagement

Posted by Net Atlantic Marketingon March 5, 2015April 8, 2015in Email Engagement

The Email Engagement Challenge

Email marketing is an extremely valuable tactic for online marketers, and it’s only getting better: according to research firm eConsultancy, revenue from email marketing went up 28% in a single year. The companies who are sending effective messages that build email engagement are finding new prospects and nurturing existing ones down the sales funnel.

Multi-channel Marketing: Measuring Engagement Through Multiple Sources

Posted by Marianne Celluccion December 11, 2014April 10, 2015in Email Engagement, Multi-channel Engagement

While many organizations are embracing social media marketing, email still remains one of the most effective tools for ecommerce and subscriber engagement. However, in today’s increasingly growing networked economy, improving customer relationships requires that you interact with them via multiple customer-facing channels.

How Email Fits Into Your Multi-channel Engagement Strategy

Posted by Net Atlantic Marketingon August 22, 2014April 8, 2015in Email Marketing Best Practices, Multi-channel Engagement

I recently read a great article, Email is Still the Best Thing on the Internet, by Alexis C. Madrigal, about the history of email. What struck me was the realization that I was in the industry during that time and remember most of it. So as I read it, I really thought about how far email has come and how well it still plays into today’s current strategies, including multi-channel engagement.

Email Newsletters: Start with a Plan

Posted by Miller Ramoson August 19, 2014April 8, 2015in Email Engagement, Email Marketing Best Practices, Marketing Strategy

Evergreen content, defined as perpetually relevant, is always fresh, always worth reading and always worth sharing. This blog post, originally published in March of 2011, is just as relevant now as it was then. Newsletters speak directly to the need for you to
nurture your customers so they keep your company top of mind. Planning newsletters so they educate your customers will keep them coming back so that when they are ready to make that next purchase, you will be the de facto vendor.

3 Practices to Perfect Your Email Effectiveness

Posted by Net Atlanticon August 14, 2014April 8, 2015in Email Engagement, Email Marketing Best Practices

The days of blast and batch emails are long over. Now, the tendency for customers that receive generic, unfocused marketing messages is to hit the delete key without ever opening your email. You need to give the recipient a reason to open your email.

Email Engagement: Inbound Marketing’s Secret Weapon

Posted by Net Atlantic Marketingon August 7, 2014April 8, 2015in Email Marketing Best Practices

Do you know that email has an ROI of 4,300%?¹ As of 2014, 182.9 billion emails are sent/received per day, worldwide.²

As a marketer, in verticals like Higher Education or Political, harnessing the power of email and combining it with Inbound Marketing practices allows you to guide your audience to specific, relevant content. Segmenting your audience based on demographic or behavioral data allows you to tailor your content so that it educates and nurtures them as they move from one stage to the next in their Buyer’s Journey.

No Excuses! 14 Easy Ways to Engage your Customers with Email

Posted by Net Atlantic Marketingon July 30, 2014April 8, 2015in Email Marketing Best Practices

One of the biggest challenges marketers face is creating an ongoing dialog with their customers. They get caught in the trap of only sending emails to their customers when they have something new to sell. The truth is, continuous email engagement with your customers is key to building relationships and keeping your company front of mind. How do you create that ongoing dialog? What can you say that will make it easier for you to engage your customers with email?

Get Better Inbox Delivery by Focusing on Email Engagement

Posted by Marianne Celluccion July 1, 2014April 8, 2015in Email Delivery & Deliverability

Internet Service Providers (ISPs) take email engagement very seriously. In fact, engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox, bulk, or spam folder.

Rolling Out a Successful Lifecycle Marketing Campaign

Posted by jjones1208on March 5, 2014April 8, 2015in Email Automation

Not too long ago, one of our clients was asking about the best way to roll out a lifecycle marketing campaign (LCM or drip). For those of you who are not aware of what an LCM campaign is – it is an email marketing technique for sending multiple messages to a group of subscribers in an automated fashion. This client’s goal was to increase qualified leads in order to boost sales.

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