Email Delivery – Page 4 – Email Marketing Blog

Win $250 – Enter Your Best Email Design of 2012!

Posted by Net Atlantic Marketingon November 15, 2012April 8, 2015in Email Marketing Best Practices, Email Templates, Design & Layout

You worked hard in 2012 designing email templates that produced high conversion rates, generated traffic to your site and maximized your email marketing ROI. If you think you have created an award winning email, enter to win a $250 American Express Gift Card.

The rules are pretty simple. Send us your design by February 1, 2013. A panel of email marketing experts will review and score the entries. In March, we’ll announce our winners! Read our official rules below and enter today.

Good luck!

Testing the Waters of Email Marketing

Posted by Net Atlantic Marketingon August 6, 2012April 16, 2014in Email Marketing Best Practices, Marketing Strategy

With any advertising approach that involves a mailing strategy, campaign testing is a vital component in getting the best return results with the resources you have available. Direct mailing has been the foundation of companies’ marketing strategies for generations, and still remains a dependable and reliable source of getting your message sent straight to the mailboxes of your customers. However with the expansion of the ever popular social media methods, DM is often the first thing to be eliminated. Because of this, it is important to adapt and expand your methods and focus on email marketing and the right type of campaign testing to prove that the physical piece alongside online mailing is still bringing in returns.

Test This, Not That: Email Campaign Testing Beyond the Subject Line

Posted by Net Atlantic Marketingon June 18, 2012April 8, 2015in Email Marketing Best Practices

Test This, Not That I’m sure you’ve read it before: employing testing as an optimization tactic has been proven to be an extremely efficient means of increasing email marketing performance. What you may not have read is that the most widely used testing strategies are not always the most effective.

Heat Up Your B2B Email Campaigns This Summer

Posted by Net Atlantic Marketingon June 8, 2012April 8, 2015in Marketing Strategy

I am sure, like me, your summer officially begins right about the time your burger (or grilled entree of choice) hits the grill on Memorial Day weekend. This means more time out of the office for you and well most of your consumers if you are a B2B marketer. With more people out of the office and less people to see your email campaigns when they hit your subscriber’s inboxes, here are some things you can do this summer to heat up your email marketing.

Make It Easy to Read on the Beach
Since people will be reading their emails while on the go or away from the office, they are more likely to be viewing their emails from a mobile device. Test your emails for readability on mobile screens before sending them.

Top 10 Things to Test to Boost Email Marketing Results

Posted by Net Atlantic Marketingon June 7, 2012April 16, 2014in Email Marketing Best Practices, Email Templates, Design & Layout, Marketing Strategy

Email marketers often see their results slipping–fewer opens, a lower click-through rate and a dropping conversion rate–and panic. That’s understandable when the bottom line is at stake, but panicking won’t help you figure out what’s wrong with your email marketing strategy or how you can fix it. The only thing that can help is to test, test, test … and then test some more!

Remember that all 10 things to test below are meant to be tested over time. Don’t try to test too many things at once or too quickly, as you’re results likely won’t be accurate. Here are the main parts of your email marketing to focus on when you decide something needs to change:

Four ways Email Marketing Will Make or Break the 2012 Presidential Election

Posted by Net Atlantic Marketingon June 4, 2012April 16, 2014in Marketing Strategy

As the countdown begins for the 2012 Presidential Election, both candidates Romney and Obama have plenty to think about while they plan out their election campaign strategy. A sluggish U.S economy where job growth has stalled, troubles looming in Europe that threaten to produce another sovereign debt crisis, and subtle hints that emerging markets might not be able to sustain global growth are some of the main concerns that the presidential candidates will have to convince the American public they can solve.

Make a Splash: Surfing Etiquette for your Email Marketing

Posted by Net Atlantic Marketingon February 13, 2012April 8, 2015in Email Marketing Best Practices

Make A Splash: Surfing Etiquette For Your Email Marketing What does surfing have to do with email marketing? Well, both disciplines require a strategy, timing, preparation, and best practices, or what we surfers call surfing etiquette, to make a memorable surfing session.

Speaking of surfing; that’s a photo of me at one of my favorite hometown breaks in New Hampshire. I know what you’re thinking; surfing in New Hampshire… do they even have beaches there? The answer is yes, we sure do! But lets get back to email marketing.

12 Ways Readers Respond to Your Email

Posted by Marianne Celluccion May 23, 2011April 16, 2014in Targeted Email Marketing

In email marketing, one thing you learn pretty quickly is that sending your email is only the half of it. The next part (and arguably the most important) is what happens after the reader receives the email. You track opens and clickthroughs, as well as other metrics, but even this doesn’t provide the whole story.

You should put yourself in your subscribers’ shoes, and ask what you would do if you received your own email. Whether the campaign worked or not depends on the many things your readers do when they get your mail.

Goodmail Closes: What Does This Mean for Senders?

Posted by Net Atlantic Marketingon February 3, 2011April 16, 2014in Industry News

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.

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