Waiting until the last minute to put your holiday email strategy in place is like waiting until Christmas Eve to start your holiday shopping. You could probably get it done, but would it really be worth the stress and the missed opportunities?
If you’re a retailer or B2C that does a lot of business around the holiday season, now is the time to start planning (if you haven’t already). Read on to find out what you can do to ensure you’re set up for success as the holidays approach!
We’re thrilled to announce that Net Atlantic has been ranked at #2,097 on the prestigious Inc. 5000 list! And if that weren’t enough, we also came in at #80 on the top 100 Companies in Massachusetts, and #74 for the top companies in the Greater Boston area!
Read on to find out how we did it, and what our management team had to say.
Read More “Net Atlantic Makes the Inc. 500|5000 List of Fastest Growing Companies in America”
You may have heard that, earlier this summer, Google released a new tabbed inbox interface for Gmail. “Tabs”, as it’s being called, is an updated user interface that separates incoming emails into categories.
Although Google’s goal in creating this new interface is to create a better user experience, many email marketers have seen it as cause for alarm. But is it something to worry about, or is it an opportunity?
Read on to find out what these tabs are all about, how to discover if they are impacting the performance of your campaigns, and how you can adapt your email marketing strategy to get the best results from your campaigns.
Read More “What the New Gmail Tabs Mean for Email Marketers”
According to eMarketer, the number of email users in the United States will reach 236.8 million by 2017. And the worldwide numbers will grow from the current 2.4 billion to 2.76 billion over the same time period (The Radicati Group). Wow!
Let’s take a look at some email marketing stats and tips that will help you capitalize on that growth, and point the way towards success in 2014 and beyond:
Hey, it’s Friday! The Friday before Labor Day, no less.
So, in the spirit of the holiday weekend, here are some fun facts about email:
Many marketers see email as a fading, old-fashioned approach to marketing – if they don’t see it as dead altogether – and are instead choosing to focus their efforts on the more glamorous players on the scene: content marketing and social media.
But email is not dead. Not by a long shot. According to the Direct Marketing Association, email has an ROI of around 4,300% (no, that second “0” is not a typo!).
Savvy marketers are figuring out how to move their prospects from social conversation to conversion by incorporating the reach and impact of social media with the incredible ROI of email. Want to find out how you can do the same? Read on!
Read More “How to approach email from a content marketing perspective”
Traditionally, marketing has been about making noise, in one way or another, to stand out, get attention, and drive sales. And today’s marketplace is arguably the noisiest it’s ever been. People have information, messages and ads coming at them from everywhere – even at the gas pump and in line at the grocery store – every waking hour of the day. As a result, standing out amidst the clamor is becoming more and more challenging.
So what can we do?
Read More “Why you should incorporate storytelling into your email campaigns”
Lots of people are talking about using video in email marketing. And many love the idea.
After all, video can be more emotionally engaging than a more traditional email with text and images. And, emails with video content tend to have better open, click-through and conversion rates, as well as improved engagement.
Sure, that all sounds great. But is using video in email easier said than done?
If you took a journalism class in high school or college, you might remember the basic information gathering questions you needed to ask in order to write an article: The “Five Ws”.
In this post, we’ll explore how you can use those same questions as a starting point for structuring your content marketing program. Read on to find out how!
Read More “How to Structure Your Content Marketing Program with the Five Ws”
Last week, Net Atlantic had the pleasure of hosting its annual Family Day!
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