Email Marketing Blog

What One-Off Triggered Email Campaigns Should You be Using

Posted by Miller Ramoson March 19, 2015April 8, 2015in Email Marketing Best Practices, Transactional Email

When people talk about drip campaigns, they typically refer to those campaigns that are automatically executed over a period of time, very often comprised of a couple different messages sent off every now and again. But, really, email marketing automation is also inclusive of those campaigns that are comprised of a single message made in direct response to a single event. That is to say, drip campaigns of only one message. And, really, it’s the constant firing off of these disparate one-off messages without your having to do so individually that constitutes part of what makes email marketing automation so useful.

Infographic: Increase Engagement With Triggered and Transactional Emails

Posted by Net Atlantic Marketingon March 12, 2015November 1, 2016in Infographic, Transactional Email

Increase engagement through relevant targeted marketing communications driven directly by user behavior, profile or demographics — in real-time. Automating your emails is a great way to increase the success of your email marketing program, improve customer service and strengthen relationships. As compared to other email campaigns, automated event-triggered messages are the most effective at driving revenues because they are immediate.

3 Quick Changes You Can Make in Minutes to Increase Email Engagement

Posted by Net Atlantic Marketingon March 5, 2015April 8, 2015in Email Engagement

The Email Engagement Challenge

Email marketing is an extremely valuable tactic for online marketers, and it’s only getting better: according to research firm eConsultancy, revenue from email marketing went up 28% in a single year. The companies who are sending effective messages that build email engagement are finding new prospects and nurturing existing ones down the sales funnel.

Segment, Personalize, and Target Your Subscribers

Posted by Marianne Celluccion February 26, 2015April 22, 2015in Email Marketing Best Practices, Targeted Email Marketing

Effective email marketing is more complex than simply sending an email blast to your entire list. You can increase performance exponentially by targeting a subset of your subscribers, personalizing the email message, delivering customized campaigns that are sure to prompt a response, and performing remarketing based on their interaction with your campaigns.

When Should I Send Email and How Often?

Posted by Net Atlantic Marketingon February 19, 2015April 8, 2015in Email Marketing Best Practices

Okay, you’ve gotten your content squared away. It looks good and reads right. Congratulations. You’ve even got your list nice and cleaned up. It’s all segmented and everything. Good job. You’re ready for the next step but a niggling doubt prevents you from moving forward: should you hit the send button now?

The Basics of Email Marketing Metrics

Posted by Net Atlantic Marketingon February 12, 2015April 8, 2015in Email Marketing Best Practices

If the mere thought of interpreting raw data or analyzing charts about your marketing makes your skin crawl, you are not alone. There are plenty of intelligent, creative marketers out there who struggle with the numbers game of marketing.

6 Things You Need to do to Get More Email Subscribers

Posted by Net Atlantic Marketingon February 5, 2015March 31, 2015in List Building Strategies

Email lists are the heart and soul of digital marketing for many companies. A strong email campaign provides the basis for many other types of effective marketing, from social media to SEO. The foundation of success with email marketing is focusing on building a high-quality list of subscribers. If you want to increase your email opt-ins and get more subscribers, here are some innovative tips to help you reach more people with your marketing emails.

Top 5 Reasons People Unsubscribe From Your Email Communications

Posted by Net Atlantic Marketingon January 29, 2015April 8, 2015in Email Marketing Best Practices

Few things are more deflating for an email marketer than experiencing the joy of someone signing up for their email list, only for that person to unsubscribe a few days or weeks later. A prospect should always move down through the sales funnel, but when they unsubscribe from your email communications it means they are going the opposite way.

Join us for the 2015 Email Evolution Conference

Posted by Marianne Celluccion January 13, 2015April 8, 2015in Company News, Industry News

Plan now to join us for the Email Evolution Conference (EEC15) February 2nd-4th. This year’s event is being held at the Intercontinental Miami.

Learn advanced techniques and strategies to improve your email and digital initiatives!

Ready for 2015? Here are 5 Digital Marketing Trends To Look Out For

Posted by Marianne Celluccion January 8, 2015April 8, 2015in Marketing Strategy

As you lay down the foundation of your 2015 marketing outreach strategy, you’ll need to stay ahead of the curve by connecting with your audience through your online marketing efforts. In 2015, it’s going to be all about micro-targeting, paid media, targeted content, responsive design, and marketing automation. Over the last few years we’ve observed that marketers have been focused on better targeting strategies—one-to-one communications—for engaging customers and prospects, rather than one-to-many.

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