Email Marketing Blog

Email Marketing Best Practices and Advice for Marketers

Author: Steven O'Brien

I live for following the rules but knowing when they can be bent, shaped, broken or tossed to fit the needs at the time! I've been in the abuse, compliance and delivery field for a number of years working on the ESP side of email marketing preceded by many years within the ethics and compliance realm for print advertising.

Spoofing And Phishing In Gotham City And Beyond

Posted by on in Email Marketing Best Practices, Email Servers & Security

Spoofing and phishing. If you watch the Fox television show Gotham (@Gotham), those terms might sound like something Edward Nygma, a.k.a. The Riddler, might use to confound James Gordon and the Gotham City PD.

Whenever I talk to new employees about what the Abuse, Compliance and Delivery group does here at Net Atlantic, I usually get a few giggles when I bring up spoofing and phishing. Heck, they still make me chuckle sometimes! But even though they might sound funny, spoofing and phishing are no laughing matter. In fact, these practices are actually pretty nefarious!

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The Email Multiverse – or, How Multi-Part Messages Are Like Comic Books

Posted by on in Design & Layout, Email Delivery & Deliverability, Email Marketing Best Practices, Email Marketing Content

As you know by now, I’m an email nerd and – surprise! – I’m a comic book geek, too. I’ve been collecting comics since way before it was cool – long before tattooed specialty shop clerks (who try to make me feel like I don’t know the history of the Justice Society) were even born! I love the golden age heroes, like Earth-Two, Dr. Fate and The Helm of Nabu – heck, he was even based in Salem, MA (just like Net Atlantic)!

So what does this all have to do with email? Aside from the fact that I’d love a shout-out from @dandidio1, @JimLee or @geoffjohns – KAPOW! – quite a bit! Take the idea of the Multiverse. Comic book authors use the Multiverse as a way to tell stories about different versions of the same hero. And each version of the hero is interpreted differently by the readers. This is similar to the idea behind sending a multi-part email message. How?

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Sharing Is Caring… Or Is It?

Posted by on in Email Marketing Best Practices

This post is “dedicated” to those who “share” the same question – or server, as the case may be….

What am I talking about? The difference between sending email from a shared environment vs. a dedicated environment. Is one better than the other? What are the benefits? What are the risks?

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Complaints Happen. Here’s What You Can Do About It

Posted by on in Email Marketing Best Practices

If you’re sending email campaigns, you will get complaints. It’s one the laws of the universe. Well, maybe that’s a little dramatic. But it is part of life for email marketers, and there’s really no way around it.

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A Little SPAM History Lesson. Just Because.

Posted by on in Email Marketing Best Practices

In case you were wondering, the CAN-SPAM Act of 2003 has nothing to do with the surprisingly tasty spiced pork product which comes in a CAN and is called SPAM. 

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