Email Marketing Blog

Don’t let Your Email Template Become Stale!

Posted by Net Atlantic Marketingon April 4, 2013April 16, 2014in Email Engagement, Email Templates, Design & Layout

How long have you been using your current email template? Really, think about it. At least try to ballpark it within a few months. And how often do you send email? Let’s say your template is a ripe two years old, and you send once a week. That’s over a hundred messages your subscribers have received that look exactly the same. Don’t get me wrong, I’m sure your email template looks just fine…but think of your poor subscribers. Every week, it’s the same old thing. It might start to get mundane after a while.

Think of your morning commute. Boring, right? But what if, one day, somebody planted a beautiful tree on the side of the road? Wouldn’t that be great? It’s always been the same mind-numbing commute, but now you have that tree to look forward to every day! Sure, the tree will get boring eventually, but what if someone planted some flowers by it? Then maybe they’ll build a nice fence around their little garden…and who knows, they might even paint the fence a different color some day. Suddenly, your morning commute isn’t so boring any more.

Thoughts on HTML Email Design, Segmentation and Best Practices

Posted by Miller Ramoson March 28, 2013April 28, 2014in Email Templates, Design & Layout

In a recent HTML overview presentation I led, an interesting question came up. While I was knee-deep in indicating the various challenges faced in HTML email design because of the many platforms that email can be read on, someone had essentially asked if we needed to bother ourselves with those difficulties anymore. Given that we have the email marketing tools to segment our mailing lists based on a number of criteria, could it be theoretically possible to eschew the many platform dependent limitations that HTML email often has? Couldn’t we just set up targets based on email client and send mailings that were tailored for that?

At first blush, I would have to say that this is a great idea. Why? Because designing for email is pretty annoying. As a web designer, you have to keep up with changes in browser technology, design conventions and updates to the very code we use to make our web creations. That’s just standard practice. However, despite the fact that we may be producing assets in 2013, when it comes to email, unfortunately, you find yourself having to code things as if it were 1997.

We’re Exhibiting at AAPC’s Pollie Awards & Conference

Posted by Marianne Celluccion March 25, 2013April 16, 2014in Company News

Net Atlantic’s Sr. Account Executive, Jack Crozier, will be in D.C. for the American Association of Political Consultants Pollie Awards and Conference. AAPC’s Pollie Awards & Conference is the event of the year for political consulting and public affairs professionals and suppliers. No other conference provides access to such an elite group of political professionals. If you’re attending, stop by Booth #39/40 for a quick demo of our email marketing solution, and enter to win a BOSE SoundDock Series II!

Net Atlantic is a Silver sponsor at this year’s AAPC Pollie Awards which takes place April 3-5, 2013 at the Hyatt Regency Capitol Hill in Washington D.C. This important trade event is being organized by the American Association of Political Consultants (AAPC), a nonpartisan organization, founded in 1969. It is the world’s largest organization of political consultants, public affairs professionals and communications specialists. The Pollie Awards are the most prestigious awards in the field of political campaign and public affairs industry, in which the AAPC recognizes the best in the business of political professionals in hundreds of political campaign and public affairs categories.

Content Marketing: It’s Essential in Today’s Content-Driven World

Posted by Marianne Celluccion March 21, 2013April 16, 2014in Email Engagement

Today’s content-driven online marketing world makes it essential for organizations (be it commercial or political) to become publishers if you want to compete for the attention of your audience, whether they are customers, prospects or constituents.

If you want to be part of an online conversation and achieve one or more of the following objectives, you must become a publisher:

Build thought leadership in your industry
Publish trends and topics that engage your audience
Drive more quality traffic to your site
Attract more leads and acquire new customers
Strengthen the relationship with your readers
Rank higher in search results
Produce revenue by charging for advertisements

3 Reasons Customers Opt-Out

Posted by Marianne Celluccion March 13, 2013April 8, 2015in Email Engagement, Email Marketing Best Practices

Opting out may seem like a small issue if the percentage of customers doing so appears to be trivial, but marketers must understand that the impact of opt-outs is cumulative. It’s not just a moment in time, it compounds with every campaign. When customers opt-out of email, you can no longer market to them; thus, impacting your company significantly in lost sales and profits. And these are the opt-outs you know about. There are also the “silent” opt-outs, those customers who are opting-out by filtering your emails to automatically go into their “junk” folder.

Read More “3 Reasons Customers Opt-Out”

Winner of Best Email Design Contest 2012!

Posted by Marianne Celluccion March 7, 2013April 28, 2014in Company News

Your email template designs were judged by our panel of email experts and now it’s finally time to announce who this year’s contest winner is! However, before we announce the winner, let’s recap:

The Net Atlantic Best Email Design of 2012 Contest was open only to existing customers of Net Atlantic and Atlantic Web Host. Submissions were judged on criteria based on aesthetic appeal, content, as well as how well they follow industry standard best practices as set forth for email marketing. See full contest rules here.

Our winning template stood out and grabbed our judges’ attention because of its clean design and layout. This communication demonstrated a good balance of text and graphics as well as clear call-to-actions.

Now, without further delay, our chosen winning template design is…

Delivering Engagement: The Content-Value Exchange

Posted by Marianne Celluccion March 5, 2013April 8, 2015in Email Delivery & Deliverability, Email Engagement, Email Marketing Best Practices

Email campaign success depends upon subscriber engagement.

Marketers must understand that trust-building content (i.e., white papers, how-to-guides) and educational content (i.e., ebooks, newsletters) only become powerful if they facilitate a value exchange (both sides must benefit from engagement). Marketers looking to acquire customers and drive high engagement need to focus on consistent and engaging content that delivers value to the recipient in exchange for something (e.g., time, email address). The more valuable the content (built to serve your audience over time), the easier it will be for them to engage with your brand in a value exchange.

Here are a few thoughts on how to engage prospects more fully with your brand:

Deliver engagement by offering recipients something valuable. Content only delivers engagement if it confers value. Your subscribers need to know they can trust you. When you build trust by offering valuable, relevant and timely content (informative content; not ad speak), you can turn your audience’s precious attention into long-term interest that drives repeat traffic and sales.

Email Marketing Mistakes to Avoid: A Look at Our Contest Entries

Posted by Miller Ramoson February 28, 2013April 16, 2014in Email Delivery & Deliverability, Email Marketing Best Practices, Email Templates, Design & Layout

Our Best Email Design of 2012 contest saw so many more entries than we had anticipated. Our panel of email expert judges had to square away some serious time and focused attention to properly evaluate them and give them all a fair shake. Submissions we received provided a very insightful look into how you all out there were doing in regard to email marketing best practices. Read our last blog post, Best Practices in Action: A Look at Our Contest Entries, about the great things we saw you email-sending folks out there do.

Best Practices in Action: A Look at Our Contest Entries

Posted by Miller Ramoson February 26, 2013April 16, 2014in Email Marketing Best Practices

Our Best Email Design of 2012 contest saw so many more entries than we had anticipated. Our panel of email expert judges had to square away some serious time and focused attention to properly evaluate them and give them all a fair shake. By February 1st, some really impressive submissions made it to our contest inbox and, in looking things over, it has become apparent that the entire pool of submissions we received provided a very insightful look into how you all out there were doing in regard to email marketing best practices. Because, let’s face it—it’s one thing to be aware of what constitutes recommended and proven methods with regard to email. It’s another thing entirely to see them in action.

Here are a couple great things we saw you email-sending folks out there do:

Top Takeaways from the Email Evolution Conference 2013

Posted by Net Atlantic Marketingon February 21, 2013April 16, 2014in Industry News

Mobile Marketing was front and center at the DMA’s Email Evolution Conference. Speakers and roundtable discussions were buzzing about what the increase in mobile usage means to email marketers. And it is easy to understand why:

62% are using their smartphone every day and 80% don’t leave home without them.
Mobile email will account for 15 to 65% of email opens, depending on your target audience, product and email type.
Stats say 42% of email is now opened on a mobile device.
43% of mobile email users check email four or more times per day.

Believe it or not, your customers are mobile! Now is the time to think about a mobile strategy around your marketing efforts for social, Web and email in order to ensure success.

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: