Email deliverability news
Trying to get a clear understanding of your email deliverability, in-boxing and conversion rates can be pretty stressful. There’s so much to learn, and not enough time to dedicate to it. And the idea of getting bulked – or worse, blacklisted – for an unintentional oversight can sometimes keep you up at night.
But what if you never had to figure it all out?
Read More “How to take the stress out of email delivery and monitoring”
Today I’d like to follow up on Friday’s post on reputation with a deeper dive into what it takes to build and maintain a great reputation as an email marketer.
Your sender reputation is one of the most–if not the most–important aspects of your email marketing program. It takes a long time to build a solid reputation as a sender, and it takes ongoing vigilance to maintain it.
Read More “Building a good reputation doesn’t just happen – it takes work”
Email campaign success depends upon subscriber engagement.
Marketers must understand that trust-building content (i.e., white papers, how-to-guides) and educational content (i.e., ebooks, newsletters) only become powerful if they facilitate a value exchange (both sides must benefit from engagement). Marketers looking to acquire customers and drive high engagement need to focus on consistent and engaging content that delivers value to the recipient in exchange for something (e.g., time, email address). The more valuable the content (built to serve your audience over time), the easier it will be for them to engage with your brand in a value exchange.
Here are a few thoughts on how to engage prospects more fully with your brand:
Read More “Delivering Engagement: The Content-Value Exchange”
Our Best Email Design of 2012 contest saw so many more entries than we had anticipated. Our panel of email expert judges had to square away some serious time and focused attention to properly evaluate them and give them all a fair shake. Submissions we received provided a very insightful look into how you all out there were doing in regard to email marketing best practices. Read our last blog post, Best Practices in Action: A Look at Our Contest Entries, about the great things we saw you email-sending folks out there do.
Read More “Email Marketing Mistakes to Avoid: A Look at Our Contest Entries”
Email remains a vital piece of contact information across all organizations and, in order to have a successful email campaign, deliverability is key. Ensuring email addresses are accurate allows you to get your message delivered to the intended recipients.
In my blog post titled, I’ve sent multiple emails and they’re not making it into my (or my recipients’) inbox!, I covered some of the most common reasons that emails may not be delivered to an inbox. In this post I discuss the benefits of real-time email verification, including:
Read More “Improve Data Quality by Verifying Email Addresses”
The key to an overall data collection strategy is to ensure your data collection methods are sound. The quality of the prospect and
customer data being used to target and personalize your email messaging efforts are only as good as the data used to power them.
There are several actions that your organization should take at the point of data collection to ensure that best practice is achieved in the collection and use of data, including:
The goal of subject lines is to encourage readers to open your email and take action. For this reason the subject line is one of the most important components of successful promotional emails and newsletters.
Consistently coming up with subject lines that are engaging can be tough. But you don’t need a creative mind to build the perfect subject line. You can get inspiration by monitoring your own inbox and assessing newsletters and promotions that others send to you. More than likely you’re marketed to nearly every day. Take notice of the emails you’re personally opening and why. You can save a lot of time by learning from others. No need to reinvent the wheel! Many of the companies sending you marketing emails have already tested their own subject lines and you can learn from their research.
Read More “The Power of a Good Subject Line: Monitor Your Own Inbox for Inspiration”
As email deliverability has become heavily weighted on user engagement, it’s not enough to ‘spray and pray.’ The importance of creating highly relevant and valuable email content has become the key to keeping subscribers opening, reading and clicking through your emails.
Since engagement metrics have become the leading determinant of whether an email message reaches your target’s inbox or spam folder, consider the following 3 tips when putting together your email marketing plan for 2013:
I have sent multiple emails to different email providers (Yahoo!, Hotmail (Live), Gmail, AOL, etc.) with no success. They’re not making it into my inbox, or my recipients’ inboxes.
Email delivery can fail at any number of places along its journey from the sender to the intended recipients…even if the recipient is you! As the possible issues are limitless, in this post, I’ve covered some of the most common reasons that emails may not be delivered to an inbox.
Messages can evade inboxes and end up in junk email, bulk email, spam, or trash folders due to automatic spam filtering or filters that you’ve configured, your administrator has configured, or an email client has chosen by default. Also, those who engage (open, click, forward, read, re-read, or have your ‘From’ address in their address book or contacts list) will see the message in their inbox, where other members of your list, at the same domain (IP address or web address), who do not actively engage or have your ‘From’ address in their address book or contact list, see it in a secondary folder.
Read More “I’ve sent multiple emails and they’re not making it into my (or my recipients’) inbox!”
When designing email newsletters and marketing campaigns, it is important that you consider the limitations presented by email readers. Many users, either by personal preference or email client defaults, are blocking images from being downloaded in the HTML-formatted messages they receive. Thus, it is a good practice for email designers to prepare for both image “off” and “on” scenarios.
Here are some of the basics you need to know about using images in email:
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