Net Atlantic Marketing

Goodmail Closes: What Does This Mean for Senders?

Posted by Net Atlantic Marketingon February 3, 2011April 16, 2014in Industry News

We’re sorry to see the good folks at Goodmail ceasing operations after six years of providing their CertifiedEmail service. They provided a good viable solution for senders who wanted to “certify” that their mail was good, in the attempt to get the absolute best delivery possible.

How it works: Participating ISPs would theoretically prioritize incoming email from Goodmail, and deliver it promptly to the recipients’ inbox. Goodmail email would also, depending on many variables, display all images, include all links, and even display multidimensional applications such as video.

So what went wrong? Hard to know for sure, but we think we have a good idea.

StrongMail is for Everyone

Posted by Net Atlantic Marketingon December 7, 2010April 8, 2015in Company News

I love StrongMail. StrongMail’s email marketing platform, Message Studio, is one of the most modern and versatile interfaces I have ever used. And that’s saying a lot.

I’ve butted heads with more email marketing tools than I can remember, and a lot of them barely scratched the surface of what Message Studio can do.

Read More “StrongMail is for Everyone”

Have You Heard?

Posted by Net Atlantic Marketingon December 1, 2010April 8, 2015in Company News

Have you heard of StrongMail?

Who are they? Oh, only the leader in email marketing technology, with a platform used by some of the largest and best-known companies in the world.

So today, Net Atlantic is pleased to announce that we have partnered with StrongMail. Starting today, we offer StrongMail’s enterprise marketing platform, including Message Studio, with all of the advanced features that make it the most powerful email marketing solution available.

What are these features and why would you use them?

How about unlimited dynamic segmentation? You use it for highly personalized messages and complex automated sending.
And database integration? Seriously, it is extremely likely that StrongMail integrates with the CRM tool or customer database you are already using.
Social Media? What’s that good for? How about reaching a previously impossible level of engagement with your customer base? StrongMail’s Social Studio lets you figure out who is listening in the social realm, and gives you the tools to reach out to them.
What about Web Analytics? Would you like to know who is visiting your site, where they came from, what campaign sent them there, and what they are doing?

Why your email should rhyme (from time to time)

Posted by Net Atlantic Marketingon November 22, 2010April 8, 2015in Email Engagement

One thing to do when your writing is true
is to use it to always engage.

Your customers love to receive from above
some new insight on what’s all the rage.

If there is a trend you will need to defend
why you’re standing outside looking in.

Here’s a quick tip, if you run a tight ship
you’ll get noticed above all the din.

Email: The Backbone of Marketing

Posted by Net Atlantic Marketingon November 4, 2010April 8, 2015in Marketing Strategy

Email Marketing is the backbone of your marketing strategy Ever have a BGO?

It means “Blinding Glimpse of the Obvious”. It’s a term popularized in the 1980s, but it’s still around today. Sometimes, something freakishly obvious to everyone just needs to be pointed out. Well, here’s one:

The online environment is the media of choice for information consumers.

There, I said it. And what’s more, it’s not going back.

Sending Social Emails Just Got Easier

Posted by Net Atlantic Marketingon October 4, 2010April 16, 2014in Social Media Marketing

Really, it’s a cinch:

Bottom line: when you create a mailing, use the Insert URL feature to place the social media tags you need where you want it in your email. Your readers click the tags and share the email’s permalink with the social media platform of their choice. It really is that simple!

Find out more about social media email sharing.

Can You See Me Now?

Posted by Net Atlantic Marketingon September 22, 2010April 8, 2015in Email Marketing Best Practices, Mobile Email Marketing, Social Media Marketing

I am the proud owner of a Blackberry (an older Blackberry) but nonetheless I am constantly connected to my email, social networks and even my family members who still prefer to talk over text.

When I open my mailbox and browse through the partial ‘From:’ addresses and bits of subject lines, if I recognize the sender from the first 8 letters of their company name, and they have managed to intrigue me with the first 8 or 9 letters of their subject line, voilà… I open the email within seconds of receiving it. I find out about huge clearance sales, the release of concert tickets and maybe even block space on my calendar for an appealing Webinar.

However, more often than not when I open my “Don’t Miss…” email I end up staring at a white box with a grey border that simply states “Blank”.

One is Silver, the Other is Gold

Posted by Net Atlantic Marketingon September 14, 2010April 16, 2014in Email Marketing Best Practices, Social Media Marketing

Make new friends, but keep the old.
One is Silver, the Other is Gold.

This was one of the very first things I learned as a little girl in Girl Scouts. Every so often I find myself humming the tune and singing a few of the verses that I now just barely remember. I stood around a circle and sang this song with 20 other girls so long ago and yet I still remember the lesson learned in the lyrics.

Silver shines bright. And Gold does too.
Keep them both. And they will shine for you.

Even though as young girls we were taught this lesson in friendship, as adults we can apply this message in many aspects of the business world. As I quietly mumble the words, I am thinking of how so many companies are starting out in their social media endeavors. Social media marketing initiatives are valuable, but the email marketing can still shine for you.

You have one hand, I have the other.
Put them together, We have each other.

Stand Out in a Crowd (of Words)

Posted by Net Atlantic Marketingon August 25, 2010April 16, 2014in Email Marketing Best Practices

I just finished reading a whitepaper that highlighted the top words used in subject lines. The paper even broke down the report based on industry. The tone of the paper suggested email marketers incorporate these words into their subject lines. This left me quite perplexed.

When I open Gmail the last thing I want to see is the same word 50 times as I scroll down my inbox. I want to be captivated by a screen full of compelling words, each subject line a little different then the next. Those that have a boring string of words I want to leave unopened until I check them off and hit “Delete”.

The 46 Cent Luxury Item

Posted by Net Atlantic Marketingon August 16, 2010April 8, 2015in Email Delivery & Deliverability, Social Media Marketing

So the U.S. Postal Service has now proposed to raise the cost to send a first class letter from 44 cents to 46 cents. Do you think that’s a good idea?

It costs a fraction of a cent to send an email message to anyone in the world, regardless their location and length of your message (including attachments). It usually arrives in mere seconds. It usually doesn’t matter if it is raining, snowing, or hot outside either. Compared to email, a postal letter is probably about 10,000 times more expensive to send. Simply put, a postal letter has become a luxury item.

That’s unfortunate, because I enjoy getting postal mail. As long as the ratio of bills to quality mail is reasonable, postal mail can be a great way to communicate. For cards and letters, catalogs and magazines, and other types of packages, there is nothing quite like getting an unexpected piece of postal mail.

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