Net Atlantic Marketing

Meet Your Consumers: Browsing Bob, Maybe Mike, and No-way Ned

Posted by Net Atlantic Marketingon June 12, 2012April 8, 2015in Targeted Email Marketing

Meet Your Consumers: Browsing Bob, Maybe Mike, and No-way Ned There are three types of consumers: those who want to buy your product, those who might want to buy your product, and those who definitely don’t want to buy your product. For simplicity’s sake, let’s refer to these types of consumers as Browsing Bob, Maybe Mike, and No-way Ned, respectively. These consumers often times end up on your email marketing list. To keep your email marketing relevant to your subscribers you should know what type of consumers are receiving your emails.

Browsing Bob is “in the market,” as they say, actively searching for something specific to buy. Maybe Mike, while he might not be seeking you out, will be responsive if he sees a relevant advertisement that catches his eye. No-way Ned, even if he does see an advertisement, has no interest in whatever you’re selling.

Heat Up Your B2B Email Campaigns This Summer

Posted by Net Atlantic Marketingon June 8, 2012April 8, 2015in Marketing Strategy

I am sure, like me, your summer officially begins right about the time your burger (or grilled entree of choice) hits the grill on Memorial Day weekend. This means more time out of the office for you and well most of your consumers if you are a B2B marketer. With more people out of the office and less people to see your email campaigns when they hit your subscriber’s inboxes, here are some things you can do this summer to heat up your email marketing.

Make It Easy to Read on the Beach
Since people will be reading their emails while on the go or away from the office, they are more likely to be viewing their emails from a mobile device. Test your emails for readability on mobile screens before sending them.

Top 10 Things to Test to Boost Email Marketing Results

Posted by Net Atlantic Marketingon June 7, 2012April 16, 2014in Email Marketing Best Practices, Email Templates, Design & Layout, Marketing Strategy

Email marketers often see their results slipping–fewer opens, a lower click-through rate and a dropping conversion rate–and panic. That’s understandable when the bottom line is at stake, but panicking won’t help you figure out what’s wrong with your email marketing strategy or how you can fix it. The only thing that can help is to test, test, test … and then test some more!

Remember that all 10 things to test below are meant to be tested over time. Don’t try to test too many things at once or too quickly, as you’re results likely won’t be accurate. Here are the main parts of your email marketing to focus on when you decide something needs to change:

Plant a Tree, Watch it Grow

Posted by Net Atlantic Marketingon June 5, 2012April 8, 2015in Email Engagement, Email Templates, Design & Layout, Marketing Strategy

How long have you been using your current email marketing template? Really, think about it. Try to ballpark it within a few months. And how often do you send email? Okay, let’s say your template is a ripe two years old and you send once a week. That’s over a hundred messages your subscribers have received that look exactly the same. Don’t get me wrong, I’m sure your email template looks just fine…but think of your poor subscribers! Every week, it’s the same old thing. It might start to get mundane after a while.

Think of your morning commute. Boring, right? But what if, one day, somebody planted a beautiful tree on the side of the road? Wouldn’t that be great? It’s always been the same mind-numbing commute, but now you have that tree to look forward to every day! Sure, the tree will get boring eventually, but what if someone planted some flowers by it? Then maybe they’ll build a nice fence around their little garden…and who knows? They might even paint the fence a different color someday. Suddenly, your morning commute isn’t so boring any more.

Read More “Plant a Tree, Watch it Grow”

Four ways Email Marketing Will Make or Break the 2012 Presidential Election

Posted by Net Atlantic Marketingon June 4, 2012April 16, 2014in Marketing Strategy

As the countdown begins for the 2012 Presidential Election, both candidates Romney and Obama have plenty to think about while they plan out their election campaign strategy. A sluggish U.S economy where job growth has stalled, troubles looming in Europe that threaten to produce another sovereign debt crisis, and subtle hints that emerging markets might not be able to sustain global growth are some of the main concerns that the presidential candidates will have to convince the American public they can solve.

New Email Campaign Deployment Service from Net Atlantic

Posted by Net Atlantic Marketingon June 1, 2012April 16, 2014in Company News

If you don’t have the time or resources to launch your email marketing campaign, despite the positive impact it could have on your business, you should take note of a new service being offered by email service provider, Net Atlantic. Today Net Atlantic announced they are now offering an email marketing deployment service.

A team of Email Campaign Specialists will handle the necessary steps to get your email marketing campaigns delivered to your intended recipients. You collect your subscriber’s email addresses and design your campaign’s creative then send both to your Email Campaign Specialists and you are done.

Before your mailing is deployed you will receive a test mailing to review. After you have approved the mailing it will be scheduled to send at your specified time. Once the mailing has sent, and tracking statistics have been collected, a summary report will be sent to you so you can analyze your results.

Don’t have the time or resources to design your own compelling campaign or have questions about achieving the best results? Creative and Consulting Teams can handle that for you as well.

Net Atlantic’s team will serve as an extension of your marketing department; saving you time and resources. For more information about email marketing services contact an Account Executive at (877) 263-8285.

The archer with better aim beats the archer with more arrows.

Posted by Net Atlantic Marketingon May 25, 2012April 8, 2015in Email Engagement

I am a consumer. During the summer, I work with the marketing team at Net Atlantic, an email marketing provider. But nine months of the year I’m just an average student. I’m the person that reads those emails you send out and, if they’re interesting enough, I click through to your site. If you’re lucky, I just might buy something.

So today you get a little “outside perspective.” I may not analyze CTRs or market segmentation patterns, but I spend a few minutes every day looking through the dozens of emails I get from all sorts of companies and I know what makes them appealing.

Increase Retention, Engagement and Sales with a Special Edition

Posted by Net Atlantic Marketingon May 24, 2012April 16, 2014in Email Marketing Best Practices, Email Templates, Design & Layout, Marketing Strategy

In my former role as an email marketing manager, I was in charge of publishing a daily email newsletter to more than 200,000 readers. When I started in the job, we were publishing about three times per week, but over the years increased that to mailing nearly every day. Most of our readers were happy to have more content from us, but some felt overwhelmed by the amount of and frequency of the information coming in our email newsletter.

After noticing a drop in retention rates, we decided to create a special weekend edition of the newsletter with a special format and its own opt-in. I authored the issue, writing a topical, timely column each week In addition to the section that I wrote, the newsletter included several special features that only occurred in that issue on the weekend. Over time, readers realized the value of the weekend edition and it eventually became the issue with the highest number of subscribers, highest open rate and highest conversion rate of any that we sent all week.

Net Atlantic’s Spring Client Advisory Board Meeting

Posted by Net Atlantic Marketingon April 24, 2012April 16, 2014in Company News

We recently held another Net Atlantic Client Advisory Board and opened our doors once again to face-to-face feedback.

Like a lot of companies, we strive to exceed customer expectations and were thrilled to hear glowing feedback regarding our account and customer care teams. That’s right – you can reach us directly by phone, email and chat. We answer quickly.

We also took the other feedback to heart.

Although our platform reporting is good, we heard that we need to improve certain metrics such as visibility into what devices and email clients are being used by the message recipients. The good news is that for the last few months we have been formulating and reshaping a new Executive Summary Report that will be sent monthly to customers giving them a high-level view of all their subscribers and campaigns. The report is almost ready and all clients will begin to see that monthly report soon. This summary report will also offer key advice on how to maximize results.

We divided the clients’ feedback into operations, customer support, development, and marketing initiatives. Each department has been tasked with creating action items around the feedback. Marketing for example will start working on a new series of best practices to send to customers to assist them with launching their campaigns. Our Development Team is currently looking at how they can enhance Net Atlantic’s application programming interface (APIs) and tracking analytics.

Customer feedback is vital to our success and we look forward to putting changes in place as a result of our interactions with our users last week. If you’re an existing customer please drop us a line and tell us how we’re doing or how we can improve. You can email us or give us a call at 978-219-1900.

If you’re not yet a customer, give us a call at 978-219-1910 and let us work with you on accomplishing your email marketing goals.

5 Ways to Keep Your Email Newsletter Content Fresh and Engaging

Posted by Net Atlantic Marketingon April 16, 2012April 17, 2014in Email Marketing Best Practices

I recently wrote in this space about five simple steps to improve the look of your email newsletter and today, I want to follow up on that with a post about how to improve the content of your email newsletter in five more simple steps. Implementing these suggestions will keep your email newsletter content fresh and get readers’ attention so they’re more engaged for longer.

1) Inject personality.
No matter how serious your business is, there’s always room to make things personal. People respond to people (which is why photos are so effective, as I discussed in my last post). So don’t be afraid to let people get to know you. Provide real-world anecdotes that relate to your larger point, discuss a problem you had and the solution you came up with, even talk about your family if it’s relevant. You’ll be far more memorable and better able to connect with readers if they think there’s a real person on the other end of your email.

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