We recently held another Net Atlantic Client Advisory Board and opened our doors once again to face-to-face feedback.
Like a lot of companies, we strive to exceed customer expectations and were thrilled to hear glowing feedback regarding our account and customer care teams. That’s right – you can reach us directly by phone, email and chat. We answer quickly.
We also took the other feedback to heart.
Although our platform reporting is good, we heard that we need to improve certain metrics such as visibility into what devices and email clients are being used by the message recipients. The good news is that for the last few months we have been formulating and reshaping a new Executive Summary Report that will be sent monthly to customers giving them a high-level view of all their subscribers and campaigns. The report is almost ready and all clients will begin to see that monthly report soon. This summary report will also offer key advice on how to maximize results.
We divided the clients’ feedback into operations, customer support, development, and marketing initiatives. Each department has been tasked with creating action items around the feedback. Marketing for example will start working on a new series of best practices to send to customers to assist them with launching their campaigns. Our Development Team is currently looking at how they can enhance Net Atlantic’s application programming interface (APIs) and tracking analytics.
Customer feedback is vital to our success and we look forward to putting changes in place as a result of our interactions with our users last week. If you’re an existing customer please drop us a line and tell us how we’re doing or how we can improve. You can email us or give us a call at 978-219-1900.
If you’re not yet a customer, give us a call at 978-219-1910 and let us work with you on accomplishing your email marketing goals.