Unless you’ve been off the grid for a while, you’ve heard of Pinterest.
But what’s it all about? And is it right for your business?
Launched in 2010, Pinterest and in three years has built a user base of over 70 million users. It’s a lifestyle brand that allows you to create online pin boards organized around any topic you choose.
If you’re not in a B2C or design-related business (i.e., graphic or interior design, etc.), you might wonder whether visual pin boards would be relevant to your business at all. But you’d be surprised at the many ways any business can use Pinterest to connect with customers and prospects. Here are a few examples:
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