How to use social media to boost your search rankings

How to use social media to boost your search rankingsThings are changing in the world of SEO. Building backlinks to your site increases your brand’s credibility – and a great way to build those backlinks is through social media.

Now is the time to harness the power of social media to improve your search rankings.  Here’s how:

8 great ways to use images in social media posts

When you include them in your social posts, “photos get 7 times more likes and 10 times more shares than links,” according to Dan Zarrella.

With that in mind, here are 8 great ways to use photos and images in your posts to get more likes, comments and shares:

You got the Facebook “Like” – Now what?

You got the Facebook "Like" – Now what?

Getting those coveted “likes” for your Facebook page is great – but it’s only the beginning.

So what do you do next?

Read on for 5 tips on how engage your new Facebook fans and keep them coming back.

3 tips for determining the right social media mix for your business

Over the last couple of weeks, we’ve discussed how you can get the most out of some of the most popular social media channels: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

Depending on your goals, however, managing your social networks could turn into a full-time job. The good news is that, contrary to what many social media advocates would tell you, there’s no law that says you have to use all of them. So how do you figure out which one(s) to focus on first?

5 ways your company can get the most from LinkedIn

LinkedIn Sponsored Updates: Can they work for you?

You probably already use LinkedIn to expand your professional network and stay on top of industry news and trends. But have you thought about maximizing your company’s LinkedIn page as a way to generate leads and gain more influence in your industry?

Here are five things you can do to get started:

Getting the most from Google+

Getting the most from Google+

There’s a common misconception out there that nobody uses Google+.
But this absolutely not true. Google+ isn’t just another social network – it’s home to lively, active communities whose users engage deeply and often.

It’s time to explore Google+ and leverage its communities in the interest of building solid and long-lasting relationships with your customers and prospects. Here’s how to get started:

Is Pinterest right for your business?

Is Pinterest right for your business?Unless you’ve been off the grid for a while, you’ve heard of Pinterest.

But what’s it all about? And is it right for your business?

Launched in 2010, Pinterest and in three years has built a user base of over 70 million users. It’s a lifestyle brand that allows you to create online pin boards organized around any topic you choose.

If you’re not in a B2C or design-related business (i.e., graphic or interior design, etc.), you might wonder whether visual pin boards would be relevant to your business at all. But you’d be surprised at the many ways any business can use Pinterest to connect with customers and prospects. Here are a few examples:

Getting the most out of Facebook

According to Pete Cashmore of Mashable, Facebook is the world’s leading social network, with over 300 million users.

Clearly, using Facebook can be a great way to reach a wide audience with your messages. But how do you get the most out of it?

Knowing who you are drives everything: An interview with Ian Smith

Knowing who you are drives everything: An interview with Ian SmithIan Smith believes that your business is either remarkable or invisible. He founded the Portfolio Partnership to help owners assess which of these categories their business falls into, and help them become – and stay – remarkable. The practice operates within the niche of scaling businesses.

Ian is also the author of the popular Smith Report blog, which provides advice to small businesses who want to scale, not just grow. The number of subscribers to his blog is growing at a steady rate, and his email notifications of new posts maintain a consistent open rate of around 15%.

Recently, I had a chance to meet with Ian to discuss his thoughts on content marketing, how it has impacted his business, and how he thinks it will evolve in the coming months and years.

9 keys to writing a stellar blog post

Many people wish they had a magic formula for writing the perfect blog post.

Sadly, there is no such formula, but we’ve got nine tips that will help make it a lot easier:

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