Ian Smith believes that your business is either remarkable or invisible. He founded the Portfolio Partnership to help owners assess which of these categories their business falls into, and help them become – and stay – remarkable. The practice operates within the niche of scaling businesses.
Ian is also the author of the popular Smith Report blog, which provides advice to small businesses who want to scale, not just grow. The number of subscribers to his blog is growing at a steady rate, and his email notifications of new posts maintain a consistent open rate of around 15%.
Recently, I had a chance to meet with Ian to discuss his thoughts on content marketing, how it has impacted his business, and how he thinks it will evolve in the coming months and years.
Read More “Knowing who you are drives everything: An interview with Ian Smith”
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