Behavioral Marketing: Subscribers Demand More Personalized Content

Targeting tactics should be a key component of your marketing strategy

Behavioral targeting starts with understanding who your target audience is, what they’re interested in and what their needs are. Crafting your email with their needs in mind will help keep them engaged.

Identifying a target market’s pain points and recognizing differences between groups of customers, is at the heart of marketing. What you think is relevant and what a prospect or customer finds relevant may be two different things.

Harness customer data to improve relevancy

Moving into the New Year, marketers will need to make better use of customer data to engage and drive more relevant communications. By gathering insight about customers, marketers can begin to have more meaningful interactions through rich and deep customer intelligence.

Business intelligence data offers immense opportunity to better serve and engage customers. Expanding the customer profile with a combination of transactional and behavioral interaction data collected across multiple channels, empowers marketers to create highly targeted automated messaging. Start by tracking behavioral interactions, such as purchase history, clicks in your emails, and website activity. Use this data to segment your list and create actionable offers that are more integrated, personalized, and relevant across all your marketing activities.

4 Critical Phases of Email Marketing Automation

A properly implemented email marketing campaign works much like a well-oiled machine. It’s effective, only requires a moderate amount of maintenance and supervision and produces results with little actual effort from its operators beyond its initial setup. And what’s more, it’s not this long, drawn out, manual experience each and every time you want to send out an individual mailing. You just set things up and it just hits the ground running, pretty much on its own.

What? That’s not been your experience? You’re doing what? Oh! Perhaps you haven’t been getting the most out of your email marketing machine. Perhaps you haven’t been apprised of the benefits of automation.

With automated campaign management tools, you can improve the timeliness of your email communications with customers without a thought, coordinate multiple engagement efforts simultaneously and, coupled with personalization, segmentation and relevant content, reach out more effectively to your audience with ease as your platform simply does it for you. Rather than go through the tedious, time-consuming and mentally taxing tasks involved in doing every single step in the mailing process yourself, use the tools available to you as an email marketer. You can then concentrate on what’s most important to your communications instead: your message.

Check out our infographic on the 4 Critical Phases of Email Marketing Automation to learn more!

Subscribers Want To Hear From You RIGHT NOW

When I subscribe to an organization’s email or mobile marketing communication it is at that very moment I am looking to engage in a meaningful relationship with that company. As soon as I type in my information and hit submit I immediately check my Blackberry or Gmail account to ensure my subscription went through and see what valuable piece of information that company has to share with me; whether it be an exclusive discount, an insightful whitepaper, or a simple message asking if I was sure I wanted to opt-in.

It is quite disappointing when I don’t see a message within minutes or even hours of
subscribing with at least a thank you for sharing what I consider to be my valuable personal information. My interest in whatever product I was curious about has quickly faded and usually I am on to the next organization that can provide me with comparable products or services. Although I like to think I am unique, I have to believe a lot of people have similar reactions when their subscription to a service goes unrecognized for an extended period of time.

StrongMail is for Everyone

I love StrongMail. StrongMail’s email marketing platform, Message Studio, is one of the most modern and versatile interfaces I have ever used. And that’s saying a lot.

I’ve butted heads with more email marketing tools than I can remember, and a lot of them barely scratched the surface of what Message Studio can do.

Email: The Backbone of Marketing

Email Marketing is the backbone of your marketing strategyEver have a BGO?

It means “Blinding Glimpse of the Obvious”. It’s a term popularized in the 1980s, but it’s still around today. Sometimes, something freakishly obvious to everyone just needs to be pointed out. Well, here’s one:

The online environment is the media of choice for information consumers.

There, I said it. And what’s more, it’s not going back.

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