Content – Page 4 – Email Marketing Blog

Mobile Monday: 8 ideas for optimizing campaign landing pages

Posted by Karen Frascaon June 10, 2013July 8, 2015in Mobile Email Marketing

Imagine for a moment that you’re working on your next email campaign. You want it to be mobile-friendly, so you’ve designed a great-looking email that’s easy to engage with, regardless of whether it’s viewed on a PC or a smartphone:

Simple, straightforward, and captivating content? Check.
A beautiful design that looks great on mobile devices of all types and sizes? Check.
An irresistible and clear call-to-action? Check and check.

You deploy the campaign, and at first, everything goes great. Your subscribers receive your message and are compelled to click the call to action button (you did use a button, right?). But there could be a big problem for anyone viewing your message on a smartphone.

7 tips for writing great welcome emails

Posted by Karen Frascaon June 7, 2013July 8, 2015in Email Marketing Best Practices

What do you do when someone new subscribes to your email list?

If you’re like most organizations, you send them an automated “thanks for subscribing” message and leave it at that. At a bare minimum, you should be doing this, so that new subscribers know you received their request to opt in. However, if this is all you’re doing, you’re missing a great opportunity to start building a strong relationship with your new subscriber right away. We recommend going the extra mile to welcome them to your community of subscribers, whether it’s through a single email or a series of automated messages over a period of days or weeks.

You can use a welcome series to thank your subscriber for joining your list, make them aware of other ways to stay in touch (via your social networks, for example), offer them new subscriber discounts or coupons, incentivize them to tell their friends about you, or all of the above. It doesn’t matter which of these you choose, but it does matter how you execute.

Mobile Monday: The secret to writing engaging emails

Posted by Karen Frascaon June 3, 2013July 8, 2015in Mobile Email Marketing

If you read last week’s mobile post, you know how to craft a powerful call to action (CTA) for your email message.

But what about the rest of your message? How do you keep your reader engaged long enough to actually respond to that CTA you’ve worked so hard to create? And how do you do it without overwhelming them with a lot of text? Start by focusing on an old-but-good acronym: WIIFT (What’s In It For Them).

It’s all well and good to email your subscribers about new products or services, or to invite them to your next webinar or event. It’s easy to talk about how innovative your product is, or that it uses the most cutting-edge technology, or whatever. After all, you’re proud of what you and/or your company have accomplished. But your subscriber doesn’t care how innovative or cutting edge your product is if they don’t immediately see how using it will benefit them. So it’s your job to tell them, as clearly and concisely as possible–especially when it comes to creating email content with mobile in mind.

Turn the limitations of animated GIFs into an opportunity

Posted by Karen Frascaon May 29, 2013July 8, 2015in Email Templates, Design & Layout

A member of our graphic design team here at NetAtlantic recently received this email at one of his personal email addresses:

Turn the limitations of animated GIFs into an opportunity

You can’t tell from the image above, but it’s made up of several of animated gif images, none of which were animating when he opened the email in his Yahoo account. (When viewed through a Web mail client, the image looks like this: http://cache2.cv47.net/wpm/241/ContentUploads/UploadedContent_9186/images/4pizzas_cropped.gif).

Mobile Monday (on Tuesday!): Keep it simple. Focus on a single call to action

Posted by Karen Frascaon May 28, 2013July 8, 2015in Mobile Email Marketing

The key to designing stellar emails that resonate on mobile devices is simplicity. This applies to both the visual and verbal aspects of your message.

A lot of “noise”, like busy images, too much text, multiple calls to action, etc., will only overwhelm the reader. People don’t have the time or inclination to scroll through an overly detailed message to get to the point. And if the point of the email is not immediately apparent, they’ll delete it almost as soon as they open it.

How to build great relationships with dialogue marketing

Posted by Karen Frascaon May 24, 2013July 8, 2015in Marketing Strategy

You’ve probably heard a lot about “joining the conversation” and “building relationships” in the context of social media, but have you considered how these ideas could apply to your email marketing strategy? It might be time to give it some serious thought.

Periodic emails updating your subscribers about what you and/or your organization have going on may no longer be enough to get you the results you want. You need to start engaging your customers and prospects in an ongoing dialogue in order to create lasting relationships.

Mobile Monday: Content is (still) king

Posted by Karen Frascaon May 20, 2013July 8, 2015in Mobile Email Marketing

When you’re creating an email that’s going to be read on almost any kind of device, from PC to smartphone to iPad, keep in mind that great design is only half of the equation. You could have the most beautiful email on the planet, but if your content isn’t relevant or enjoyable to your readers, it’s ultimately going to fall flat.

Many people use their mobile devices to scan and filter their emails, so in many cases you’ve got just one shot at getting them to open your message. If they don’t like the looks of it, though, or if the content is not all that interesting, they’ll delete it without thinking twice.

Win the Attention of Undecided Prospects

Posted by Marianne Celluccion April 30, 2013April 17, 2014in Marketing Strategy

Email marketing is still one of the most effective channels to nurture prospects due to its low cost, and the willingness of buyers to receive email from companies with whom they already have some kind of relationship. According to DemandGen Report, nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. The following lead nurturing best practices will help you build relationships with your prospects:

Get their permission. Before sending marketing messages to your prospects, be sure to ask for their explicit permission, preferably via double opt-in, so they do not see it as unsolicited email or spam. This shows respect by giving your prospects a choice, which will set the tone for relationship building and partnership. The success of your email marketing campaign depends on this more than anything else.
Automate your lead nurture strategy. Implement automatically triggered campaigns (a series of automated emails called a “drip” campaign) that deliver consistent brand messages at specified time intervals and when leads reach certain milestones. Drip marketing is a strategy that will help you keep your company fresh in your recipients’ minds until they’re ready to buy. Over time, as prospects respond, you’ll learn more about their needs and interests.

Content Marketing: It’s Essential in Today’s Content-Driven World

Posted by Marianne Celluccion March 21, 2013April 16, 2014in Email Engagement

Today’s content-driven online marketing world makes it essential for organizations (be it commercial or political) to become publishers if you want to compete for the attention of your audience, whether they are customers, prospects or constituents.

If you want to be part of an online conversation and achieve one or more of the following objectives, you must become a publisher:

Build thought leadership in your industry
Publish trends and topics that engage your audience
Drive more quality traffic to your site
Attract more leads and acquire new customers
Strengthen the relationship with your readers
Rank higher in search results
Produce revenue by charging for advertisements

Behavioral Marketing: Subscribers Demand More Personalized Content

Posted by Marianne Celluccion January 24, 2013April 8, 2015in Targeted Email Marketing

Targeting tactics should be a key component of your marketing strategy

Behavioral targeting starts with understanding who your target audience is, what they’re interested in and what their needs are. Crafting your email with their needs in mind will help keep them engaged.

Identifying a target market’s pain points and recognizing differences between groups of customers, is at the heart of marketing. What you think is relevant and what a prospect or customer finds relevant may be two different things.

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this: